Why the Most Profitable Salons in 2025 Are Saying “No” to Marketplace Platforms

A few years ago, online marketplaces seemed like the perfect solution for busy salon, spa, and clinic owners. They offered more visibility, easier bookings, and a steady stream of new clients – what wasn’t to love? But in 2025, something has changed.

Today’s most successful salons, spas, and clinics aren’t chasing short-term bookings. They’re building long-term relationships. They’re investing in loyalty, branded experiences, and client journeys they control, from start to finish. This isn’t just a shift in strategy; it’s a shift in mindset.

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Published on May 16, 2025 by Steph Fernandez

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