The Phorest Blog
5 Surefire Ways To Lose Salon Fans On Facebook

5 Surefire Ways To Lose Salon Fans On Facebook

July 9, 2019

You're used to watching your salon Facebook page fans grow steadily, but have been getting more unfollows recently... Make sure you haven't been doing one of these things.

Who wrote the article?

Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (from 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before.

Full link https://www.phorest.com/blog/salon-fans-on-facebook/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Stressed Out? Exercises & Benefits Of Mindfulness In Salons

Stressed Out? Exercises & Benefits Of Mindfulness In Salons

June 21, 2019

Mindfulness a very old and very useful technique used to reduce everyday stress and help people cope with bad times in a more positive way. For the stressful life of a salon owner, it can be a massive help in trying to achieve a bit of peace of mind whilst achieving more in your salon.

Who wrote the article?

Webdoctor is a safe and affordable Irish online doctor service available to you anytime, anywhere. Through an online medical questionnaire, face-to-face consultation or home health test, Webdoctor's GPs will review cases and prescribe treatments at their discretion.

Full link https://www.phorest.com/blog/wellness-blog-mindfulness-salons/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Your Customers Tell Us Exactly What They Want To See On A Salon or Spa Website

Your Customers Tell Us Exactly What They Want To See On A Salon or Spa Website

June 20, 2019

Phorest Salon Software research shows 46% of bookings happen when salons are closed; and 32% of salon and spa customers expect an online booking option. Find out more in this episode!

Who wrote the article?

Sorcha Mullis is an award-winning digital marketer and search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website to help salon owners find solutions to the problems they run into when managing a salon; she also contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has headed up SEO teams in Perth and Dublin, and over the past 10 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales.

Full link https://www.phorest.com/blog/customers-tell-us-what-they-want-to-see-salon-website/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

11 Ways You Can Raise Money For Your Salon

11 Ways You Can Raise Money For Your Salon

June 19, 2019

Funding your new business or expanding your existing one is exciting. This episode explores secured and non-secured ways to raise money. If you’re currently going through this and have some questions you’d like answered, you can always join Gloria Murray’s Facebook group Knowing Your Numbers. It’s a supportive environment and a safe place to find out more about numbers.

Who wrote the article?

Gloria Murray is a Glasgow-based triple award-winning accountant who has also been awarded the Most Innovative Business Advisor in the UK in the 2020 Annual Innovation Awards 2017. Director of Murray Associates Accountants, she specialises in helping small business owners grow sustainable and ethical companies that not only provide a better service to their customers but also contribute to local employment. You can book a free mentorship consultation with Gloria over on salonmentors.phorest.com.

Full link https://www.phorest.com/blog/raise-money-salon/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

5 Expert Tips For Improving Salon Team Morale And Overall Business

5 Expert Tips For Improving Salon Team Morale And Overall Business

June 18, 2019

It's down to you to be constant in your attitude and vision to improve salon team morale and overall success. But how? In this episode, Valerie Delforge highlights five of her expert tips.

Who wrote the article?

Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.

Full link https://www.phorest.com/blog/5-tips-salon-team-morale/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

How To Make Retail Profits Work For You

How To Make Retail Profits Work For You

June 14, 2019

Smart business is making your money work for you. Stop using your retail profits to pay bills, and instead, learn how to get your money back into savings.

Who wrote the article?

Steve Gomez is recognised as one of the top business systems experts in the beauty and wellness industry. With over 24 years of business coaching experience combined with a background in marketing, communication and operations, he has personally supported hundreds of salons and spa businesses throughout his career. Steve specialises in helping salons increase sales, implements systems to enhance their financial and operational functionality and strengthens the culture of the business through leadership development.

Full link https://www.phorest.com/blog/make-retail-profits-work-for-you/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

How To Win At Designing A Salon (Even Your First)

How To Win At Designing A Salon (Even Your First)

June 13, 2019

Designing a functional and attractive salon or spa that represents the brand and vision is for some, the most exciting part of opening a business. For others, not knowing where to start can turn the whole experience into a nightmare. Get all the top tips to navigate the process with success (+ free download).

Who wrote the article?

Julie Lee is a salon owner, author, nail and beauty specialist, educator and salon coach. Her career has spanned over 25 years and she has trained hundreds of professionals enabling them to set up and run their own nail and beauty businesses. Julie is a passionate salon coach, guiding salon owners to realise and achieve their dream businesses.

Full link https://www.phorest.com/blog/designing-a-salon/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Managing Salon Staff Room Wars: Who Ate My Sandwich?

Managing Salon Staff Room Wars: Who Ate My Sandwich?

June 12, 2019

Salon staff room wars aren't uncommon. Often, they reveal leadership & culture issues. Learn how to handle them with Valerie Delforge's latest story.

Who wrote the article?

Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.

Full link https://www.phorest.com/blog/managing-salon-staff-room-wars/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Don’t Build Teams, Build Individuals

Don’t Build Teams, Build Individuals

June 11, 2019

Quantity is better than quality when it comes to people. Not all people thrive in the same environment; allowing people to flourish is key. Get tips to better nurture individual greatness and retain top performers.

Who wrote the article?

Amanda Olusanya has always been a believer in education. Drawn to people with big ideas and A players who don't want to settle force her to operate with insight, self-reflection, humbleness, and investment. Because her mother owned an Aveda salon, Amanda has been in the hair industry ever since she was born. She graduated from Aveda in 2001, became an educator in 2004, and a salon owner in 2009. Business has become her latest passion, and she invests in people, teaching, and coaching - which also happen to be the main drivers in creating a better life for herself and those around her.

Full link https://www.phorest.com/blog/dont-build-teams-build-individuals/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

3 SMS Ideas To Boost Men Bookings This Father’s Day

3 SMS Ideas To Boost Men Bookings This Father’s Day

June 7, 2019

Salons can often forget to target their male clientele… make sure the men in your clients' lives get some pampering this June! To help you get started, we’ve designed three SMS templates that you can tweak to your needs.

Who wrote the article?

Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others.

Full link https://www.phorest.com/blog/3-sms-ideas-to-boost-male-bookings-this-fathers-day/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

25 Salon Conversation Starters To Use With New Clients

25 Salon Conversation Starters To Use With New Clients

June 6, 2019

Trust is the foundation for loyalty; what will increase your chances of rebooking clients. However, to build trust, you need to develop a relationship. Being a stylist, therapist or a hairdresser might require you to put on an extroverted persona, but that doesn't mean you always feel at ease meeting people. If you're more of an introvert, conversation starters can sometimes come in quite handy.

Who wrote the article?

Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.

Full link https://www.phorest.com/blog/25-salon-conversation-starters/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

The 7 Wonders Of The Perfect Salon Phone Manner

The 7 Wonders Of The Perfect Salon Phone Manner

June 5, 2019

Answering professional calls is very different from answering personal ones. It’s easy to slip up and affect your salon or spa’s reputation. Make sure you’re always on your A-game by adopting a rigorous phone etiquette.

Who wrote the article?

Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others.

Full link https://www.phorest.com/blog/salon-phone-manner/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Hiring Salon Staff, Tips For Finding The Very Best

Hiring Salon Staff, Tips For Finding The Very Best

June 4, 2019

Looking out for salon staff that could fit your culture should always be at the back of your mind. Successful hires rarely come from going through the process under pressure. Find out what to look for in a CV, what questions you should never ask a candidate and get other key interview tips.

Who wrote the article?

Lucy Douglas is a freelance journalist based in London. She has a particular interest in small business, startups and the founders behind them and, in a previous life, was an assistant-editor at Professional Beauty magazine, where she road-tested spas up and down the country and checked out the latest advances in skincare. Her work has been featured in the Guardian, Telegraph, Courier magazine, Positive News, Emerald Street and Mayfair Times.

Full link https://www.phorest.com/blog/hiring-salon-staff-top-tips/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

When Is It Financially Viable To Step Out From Behind The Chair?

When Is It Financially Viable To Step Out From Behind The Chair?

May 31, 2019

Want to scale your salon or spa, but feel like you need to step out our lessen your time behind the chair? Make sure you follow these tips first. And if you’re currently going through this and have some questions you’d like answered, you can always join Gloria Murray’s Facebook group Knowing Your Numbers. It’s a supportive environment and a safe place to find out more about numbers.

Who wrote the article?

Gloria Murray is a Glasgow-based triple award-winning accountant who has also been awarded the Most Innovative Business Advisor in the UK in the 2020 Annual Innovation Awards 2017. Director of Murray Associates Accountants, she specialises in helping small business owners grow sustainable and ethical companies that not only provide a better service to their customers but also contribute to local employment. You can book a free mentorship consultation with Gloria over on salonmentors.phorest.com.

Full link https://www.phorest.com/blog/step-out-from-behind-chair/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

6 Organisation Tips To Streamline The Running Of Your Salon

6 Organisation Tips To Streamline The Running Of Your Salon

May 30, 2019

Running a smooth salon or spa operation can be tough. However, with better organisation you can streamline some parts of your day, better assess risks and opportunities for growth, keep on top of your KPIs and other business objectives as well as reduce high levels of stress. Find out more in this episode!

Who wrote the article?

Avril Kealy is a member of the front of house First Impressions Team in Phorest Salon Software and a graduate of English Literature. She has experience writing creatively and professionally, and has combined her love of writing with her customer service skills to create content that is relatable and helpful to salon owners.

Full link https://www.phorest.com/blog/organisation-salon-owners/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

12 Need-To-Know Salon Tips For Starting Your Business

12 Need-To-Know Salon Tips For Starting Your Business

May 29, 2019

Opening a salon is an amazing accomplishment, but as many would say, also quite the stressful experience. Fortunately, salon or spa ownership is nothing new, and as it turns out, many current salon owners have also asked themselves the same questions. So, we spoke to a few of them and asked: If you could go back in time, what advice would you give your younger self?

Who wrote the article?

Lucy Douglas is a freelance journalist based in London. She has a particular interest in small business, startups and the founders behind them and, in a previous life, was an assistant-editor at Professional Beauty magazine, where she road-tested spas up and down the country and checked out the latest advances in skincare. Her work has been featured in the Guardian, Telegraph, Courier magazine, Positive News, Emerald Street and Mayfair Times.

Full link https://www.phorest.com/blog/salon-tips-starting-business/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

How To Add Value To Your Salon’s Appointment Reminders

How To Add Value To Your Salon’s Appointment Reminders

May 28, 2019

Appointment reminders don’t have to be just that. Why not use them as an opportunity to say ‘thank you for respecting our salon’s time and work’? Adding an incentive for people to show up to their appointment can prove to
be a simple and easy way to increase loyalty amongst your client base.

Who wrote the article?

Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (from 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before.

Full link https://www.phorest.com/blog/value-appointment-reminders/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Jumpstart Summer With These June Salon Marketing Ideas

Jumpstart Summer With These June Salon Marketing Ideas

May 24, 2019

The sun is shining, the temperature is rising and school is almost out! Plus, the non-official summer kickoff in the United States is Memorial Day, which comes around late May. Safe to say that summer has arrived! Make sure you’ve bought new sunscreen; the season of burns is upon us! In the meantime, we have some June salon marketing ideas ready for you to avail of, and you’re going to love them.

Who wrote the article?

Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.

Full link https://www.phorest.com/blog/june-salon-marketing-ideas/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

How Kim Kardashian & Influencers Can Boost Your Salon Sales

How Kim Kardashian & Influencers Can Boost Your Salon Sales

May 23, 2019

In an era of celebrity and influencer endorsements, and with so much emphasis on achieving the looks we’re promoted, buying the products touted by the glam and gorge is tempting, something we unconsciously gravitate to. Where once the latest trends and celebrity secrets in beauty were confined to the pages of glossy magazines, they are now everywhere on social media. If you use of creativity, this can be a huge advantage for your salon’s marketing, and in turn, sales.

Who wrote the article?

Lucy Douglas is a freelance journalist based in London. She has a particular interest in small business, startups and the founders behind them and, in a previous life, was an assistant-editor at Professional Beauty magazine, where she road-tested spas up and down the country and checked out the latest advances in skincare. Her work has been featured in the Guardian, Telegraph, Courier magazine, Positive News, Emerald Street and Mayfair Times.

Full link https://www.phorest.com/blog/kim-kardashian-salon-sales/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

There Are No Shortcuts To Building A Successful Salon Or Spa

There Are No Shortcuts To Building A Successful Salon Or Spa

May 22, 2019

As your salon moves through rapid growth, it can be tempting to skip the hard work. Don’t. This is not a time to shy away from the roles you dislike. Instead, surround yourself with experts in their fields or learn what you can about the subjects you find difficult.

Who wrote the article?

Richard McCabe is a highly motivated salon business coach (iSalon Coaching) who has a proven track record in providing exemplary levels of service to salons. He has been a salon owner for over 25 years, and also built three salons from scratch in two different countries. Richard’s passion to deliver value-focused solutions whilst beating expectations is based on the idea of working smarter and leaving the harder for others. You can book a free mentorship consultation with Richard over on salonmentors.phorest.com.

Full link https://www.phorest.com/blog/building-successful-salon/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

10 Alternative Online Salon Courses That Will Help You Grow

10 Alternative Online Salon Courses That Will Help You Grow

May 21, 2019

Have you ever wanted to hone your management skills? Or maybe learn what makes a beautiful portrait photograph? These days you can go online and learn pretty much any skill or occupation at a time that suits you, and from the comfort of your home. The main issue is knowing which course to take. So, we did the research for you and narrowed it down to 10 alternative online salon courses that could benefit you and your business.

Who wrote the article?

Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (from 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before.

Full link https://www.phorest.com/blog/alternative-online-salon-courses/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

5 Concrete Ways to ‘End It’ With Salon No-Shows

5 Concrete Ways to ‘End It’ With Salon No-Shows

May 17, 2019

Sometimes, SMS booking reminders just aren’t enough to get a client to show up. And while it’s crazy to think it’s possible to completely eliminate no-shows, there are ways to reduce their frequency to the real emergencies only.Find out how in this episode!

Who wrote the article?

Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.

Full link https://www.phorest.com/blog/salon-no-shows/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

6 Management Styles And How They Apply To Salons And Spas

6 Management Styles And How They Apply To Salons And Spas

May 16, 2019

The good hard truth about leadership and management styles is that really, methods vary from one manager to another. Would you know what those styles are and what various results they can deliver? Which style do you have the most in common with?

Who wrote the article?

Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.

Full link https://www.phorest.com/blog/management-styles-salons-spas/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

How To Turn A Contact Into A Salon Mentor In Just 5 Steps

How To Turn A Contact Into A Salon Mentor In Just 5 Steps

May 15, 2019

Coaches and mentors are there to help you see more clearly when you’re stuck in a rut. “Give a man a fish and you feed him for a day; teach a man to fish, and you feed him for a lifetime.” To build and nurture a relationship with a mentor, you’ll need to be patient. You might not always get an answer from people you reach out to. Sometimes it might be the way you asked or what you said. Other times, it might be because the person you've approached is just too busy. Keep at it and use these five tips!

Who wrote the article?

Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.

Full link https://www.phorest.com/blog/turn-contact-salon-mentor/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

What You Need To Know Before Buying An Existing Salon

What You Need To Know Before Buying An Existing Salon

May 14, 2019

Buying an existing salon is not as easy as it may look. There are a myriad of things you need to think about before going ahead and investing your money in an existing salon. At the very least, make sure you look into its profitability, monthly income revenue & expenses, management accounts and KPIs, HR & staff issues and finally, the terms of the purchase.

Who wrote the article?

Gloria Murray is a Glasgow-based triple award-winning accountant who has also been awarded the Most Innovative Business Advisor in the UK in the 2020 Annual Innovation Awards 2017. Director of Murray Associates Accountants, she specialises in helping small business owners grow sustainable and ethical companies that not only provide a better service to their customers but also contribute to local employment. You can book a free mentorship consultation with Gloria over on salonmentors.phorest.com.

Full link https://www.phorest.com/blog/buying-an-existing-salon/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!