Everything Your Salon Needs To Know About Instagram’s IGTV App

March 22, 2019

Instagram started out as a photo sharing platform. Then they brought in short videos. Next, Instagram Stories made it easy to snap and share instant videos and photos. Finally, they’ve released the IGTV app, which gives us the power of sharing videos up to 1 hour in length. But what does this mean for your salon or spa? Is it worth putting time into marketing your business on a new platform? And how is it different from the regular Instagram app?

Who wrote the article?

Stephanie Mitchell is the Founder of Sunnystorm Marketing, a marketing agency where she helps beauty businesses to grow their client base and brand themselves online. Through training, education, her in-depth guides and done-for you services, Stephanie wants to help beauty business owners grow their dream through smart and fun marketing ideas.

Full link https://www.phorest.com/blog/salon-instagrams-igtv-app/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Important Ways Your Salon Accountant Should Be Helping You

March 21, 2019

Managing a salon or spa business is a handful and staying on top of the numbers is hard work, but essential. Make your salon accountant should be your best ally!

Who wrote the article?

Phil Jackson is an entrepreneur, the owner of Award-Winning Salon 'Bravo Hairdressing,' and a Salon Consultant and Author with a passion for the Salon Industry (BuildYourSalon.com). Drawing on 20 years of salon experience, Phil's writing is informed, direct and imbued with his desire to help salon owners work smarter, sleep more soundly and enjoy the profits they really deserve.

Full link https://www.phorest.com/blog/salon-accountant/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

How To Deal With Bullying & Harassment In The Salon Or Spa

March 20, 2019

There is no definitive way to deal with bullying & harassment, but you must protect your employees' safety & wellbeing. By law, you owe them a duty of care. Learn more about how to deal with and prevent the issue.

Who wrote the article?

Michelle Bolger is an employment law consultant (ESA Consulting Associates Ltd.) who also works with Phorest Salon Software to provide HR blogs that are relevant and helpful to the hair and beauty industry.

Full link https://www.phorest.com/blog/bullying-harassment-salon-spa/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Who’s Your Bernie? Attracting The Right Clients To Your Salon

March 19, 2019

You don’t need to put up with nightmare clients. The pain of working with them isn't worth the return. Working with the right clients is worth every second. Learn more about how to attract the clients you want to your salon or spa.

Who wrote the article?

Pamela Laird is a short cuts hairstylist & colourist, speaker and owner of Fin&Co Salon in Scotland, which she opened in 2005. With over 30 years of experience, Pamela is passionate about seeing people develop, grow and work well together. She strives to create salons in which stylists are inspired to go to work every day to reach their goals, both professional and personal.

Full link https://www.phorest.com/blog/attracting-right-clients-salon/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Steve Gomez: Interdependent Leadership To Improve Team Culture & Profits

March 15, 2019

Steve Gomez is recognised as one of the top business systems experts in the beauty and wellness industry. With over 24 years of business coaching experience combined with a background in marketing, communication and operations, he has personally supported hundreds of salons and spa businesses throughout his career. In his 2019 #salonsummit workshop, Steve tried to distil all his years of expertise on interdependent leadership down to 30 minutes – no easy feat! Here’s what we learned.

Who wrote the article?

Sorcha Mullis is an award-winning SEO specialist, who has headed up SEO teams in Perth and Dublin and now manages the SEO for Phorest Salon Software. Sorcha has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales; and contributes to the Phorest blog to help salon owners do the same.

Full link https://www.phorest.com/blog/steve-gomez-interdependent-leadership/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Introducing Phorest’s Email Marketing Editor Complete Redesign

March 14, 2019

Learn more about Phorest's latest email marketing editor redesign! Includes access to a library of images, spell check and full ROI performance tracking.

Who wrote the article?

Ronan Perceval is Phorest Salon Software's founder and CEO, a UK/Ireland-based salon software he created for the Hair and Beauty industry after years as a salon receptionist. He believes retaining your best clients is smarter than chasing new ones and that tech designed from direct salon feedback is crucial to its adoption and success.

Full link https://www.phorest.com/blog/phorests-email-marketing-editor-redesign/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Making Charity & The Act Of Giving Your Salon Business Culture

March 13, 2019

There’s always a period shortly prior and after the holidays that makes it hard not to notice new opportunities to give to charity. After all, bell-ringers with red coin buckets are so ingrained into the holiday landscape that it’s hard to imagine Christmas without them. With so many beauty businesses already taking up collections of toys or other goods at the holidays, what if you built your business culture around charitable giving year-round?

Who wrote the article?

Katt Philipps is a licensed esthetician, master makeup artist, beauty business coach, and the Owner of Gräfin Skin + Beauty and Petalandherb.com in Oakbrook Terrace, Illinois. Katt has appeared on CNN, the BBC, Forbes Magazine, and Phorest FM episode 91.

Full link https://www.phorest.com/blog/charity-salon-business-culture/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Making Tax Digital For UK Salons: Helping You Prepare

March 12, 2019

New rules being introduced by the UK government, under the term ‘Making Tax Digital’, mean that UK-based businesses with a turnover exceeding £85,000 over a period of 12 months will have to keep VAT records in digital format, and do VAT returns using software from April 2019. Learn more about how you can prepare for this new government initiative.

Who wrote the article?

Sorcha Mullis is an award-winning SEO specialist, who has headed up SEO teams in Perth and Dublin and now manages the SEO for Phorest Salon Software. Sorcha has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales; and contributes to the Phorest blog to help salon owners do the same.

Full link https://www.phorest.com/gb/blog/making-tax-digital-for-uk-salons/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Creating Exquisite Salon Email Subject Lines

March 8, 2019

Email marketing is still considered one of the very best ways to engage and attract clients while also informing them of the latest deals, news & happenings of your salon. But for them to get that information, you’re going to need them to open up the email, right? The question is, what should you say in your salon email subject line to make them open the said email?

Who wrote the article?

Phorest's Digital Content Editor, Zoé Bélisle-Springer, is an award-winning experienced content creator known for known for overseeing and actively contributing to the growth of the audio and written Phorest Blog as well as for co-hosting the Phorest FM podcast.

Full link https://www.phorest.com/blog/salon-email-subject-line/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

How To Get Your Salon Facebook Business Page To Rank High On Google

March 7, 2019

If you have a salon website (which you should), then you’re probably somewhat familiar with the term SEO. At the very least, you’ve probably heard it before. But your website isn’t the only thing to make sure ranks on Google. In fact, Facebook has, over time, pretty much become the second home page for your business. During this short podcast, you will learn how to optimise your salon Facebook Business Page and inherently, make it rank higher on Google.

Who wrote the article?

Phorest's Digital Content Editor, Zoé Bélisle-Springer, is an award-winning experienced content creator known for known for overseeing and actively contributing to the growth of the audio and written Phorest Blog as well as for co-hosting the Phorest FM podcast.

Full link https://www.phorest.com/blog/salon-facebook-business-page/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Should You Have A Salon Employee Of The Month Program?

March 6, 2019

Implementing a salon employee of the month program might stem from a desire to inspire motivation, but be wary, it can quickly undervalue hard work.

Who wrote the article?

Valerie Delforge is a Commercial Trainer and Coach for the Spa, Beauty and Hair industry. Valerie specialises in creating specific workshops to support managers. Founder of Delforge + Co, she is keen to support the industry in achieving its best. For a list of procedures and coaching, visit Delforge + Co. or contact valerie@delforge.co.

Full link https://www.phorest.com/blog/salon-employee-of-the-month-program/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Building Your Salon or Spa’s Online Presence? Mind Your Manners!

March 5, 2019

Whether it be on Twitter, Instagram, Facebook or any other social media platform, rules can change overnight. You have to be attentive, or you could quickly end up going against etiquette, which is something you want to avoid at all costs. Over time, however, some of the rules for conversational platforms such as Instagram and Twitter, seem to have stuck. Here are some of them.

Who wrote the article?

Connor Keppel heads up marketing for Phorest Salon Software. While helping the company to grow, he has also worked with hundreds of salons to advise them on marketing tactics that help them get their clients back more often, spending more and generating referrals across UK, Ireland, USA and continental Europe.

Full link https://www.phorest.com/blog/online-presence/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

3 Tips To Strengthen Your Salon Retail Sales Rep Relationship

March 1, 2019

Do you ever reach out to your salon retail sales rep to tell them about what you’re putting forward as the product of the week? Do you ever let them know how successful their products are or how clients are reacting to them? If you don’t, it’s probably time you should. But how do you do that? How do you develop that strong relationship?

Who wrote the article?

Phorest's Digital Content Editor, Zoé Bélisle-Springer, is an award-winning experienced content creator known for known for overseeing and actively contributing to the growth of the audio and written Phorest Blog as well as for co-hosting the Phorest FM podcast.

Full link https://www.phorest.com/blog/salon-retail-sales-rep-relationship/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

4 Salon Reports That Will Help Your Business Grow

February 28, 2019

As a business owner, it is vital to know about the inner details of your business. Salons can be complicated businesses to run. They are one of the only industries that combine creativity, leadership, retail, customer service and admin work, to name a few. Trying to juggle such a multitude of skills can get messy, so organisation is key.
Salon reports are a quick and effective way of staying on top of this.

Who wrote the article?

Avril Kealy is a member of the front of house First Impressions Team in Phorest Salon Software and a graduate of English Literature. She has experience writing creatively and professionally, and has combined her love of writing with her customer service skills to create content that is relatable and helpful to salon owners.

Full link https://www.phorest.com/blog/salon-reports/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

The Legalities Around Salon Staff Holiday Entitlement

February 27, 2019

Holidays. It’s one of those words that excites and irritates. If you employ a person to work for you – whether it be part time, full time, casual, fixed term, zero hours in your business or home – you are obligated to pay holiday pay. But what exactly are the legalities around salon staff holiday entitlement?

Who wrote the article?

Joseph L. Bolger is Managing Director at ESA Consultants. For more information on salon staff holiday entitlement or to get in touch with him, visit www.esa.ie/ or contact bolgerj@esa.ie.

Full link https://www.phorest.com/blog/salon-staff-holiday-entitlement/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

How To Write Irresistible And Simple Salon Press Releases

February 26, 2019

Contrary to popular belief, writing press releases isn’t all that hard. However, there is a certain format to it. Master the craft with our 5 easy steps and ensure your efforts are seen, shared and clicked on!

Who wrote the article?

Phorest's Digital Content Editor, Zoé Bélisle-Springer, is an award-winning experienced content creator known for known for overseeing and actively contributing to the growth of the audio and written Phorest Blog as well as for co-hosting the Phorest FM podcast.

Full link https://www.phorest.com/blog/write-simple-salon-press-releases/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

David Barnett On Salon Culture And Recruitment: Top Insights

February 22, 2019

David Barnett walked on stage with the intention of getting people to think and leave the Salon Owners Summit 2019 buzzing with ideas they could implement in their salon as soon as they got back home. In his presentation, he talked about how he and his wife created a 7-figure business with multiple 6-figure stylists and how they focused on culture and recruitment to build a business that every stylist wanted to be a part of!

Who wrote the article?

Phorest's Digital Content Editor, Zoé Bélisle-Springer, is an award-winning experienced content creator known for known for overseeing and actively contributing to the growth of the audio and written Phorest Blog as well as for co-hosting the Phorest FM podcast.

Full link https://www.phorest.com/blog/david-barnett-culture-recruitment/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

The Importance & Benefits Of Having A Salon/Spa Business Plan

February 21, 2019

It’s one thing to dream about owning your own business, but converting those dreams into reality takes careful research and planning. Underestimate the costs of running a business, and there is no profit left. A salon/spa business plan helps to clarify your thoughts and ideas and can act as working document that you refer to (and tweak) during both the initial set up and the day-to-day running of your business. It can help you spot potential problems, mitigate their risks and act as a useful benchmark to track your progress. Developing your business plan once you’re up and running helps you to step back and look at what’s working in your business and what you can improve on.

Who wrote the article?

Julie Lee is a salon owner, author, nail and beauty specialist, educator and salon coach. Her career has spanned over 25 years and she has trained hundreds of professionals enabling them to set up and run their own nail and beauty businesses. Julie is a passionate salon coach, guiding salon owners to realise and achieve their dream businesses.

Full link https://www.phorest.com/blog/salon-spa-business-plan/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Christina Kreitel On Building A Personal Brand: Top Insights

February 20, 2019

After teaching on all the main stages of North America, travelling internationally, and completing hundreds of private tutoring and classes with stylists and salons across the world, native of Utah and owner of Intrepid Studio Salons, Christina Kreitel was more than ready to speak at the 2019 Salon Owners Summit. The topic of her talk? Getting the perfect clients, becoming more profitable and building a personal brand. Here’s what we learned.

Who wrote the article?

Phorest's Digital Content Editor, Zoé Bélisle-Springer, is an award-winning experienced content creator known for known for overseeing and actively contributing to the growth of the audio and written Phorest Blog as well as for co-hosting the Phorest FM podcast.

Full link https://www.phorest.com/blog/christina-kreitel-personal-brand/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

What You Need To Know About Salon Mystery Shopping Visits

February 19, 2019

You can't be in your salon 24/7... that's why mystery shopping visits exist! How do you go about them? Who do you get in? What should you expect from them?

Who wrote the article?

Valerie Delforge is a Commercial Trainer and Coach for the Spa, Beauty and Hair industry. Valerie specialises in creating specific workshops to support managers. Founder of Delforge + Co, she is keen to support the industry in achieving its best. For a list of procedures and coaching, visit Delforge + Co. or contact valerie@delforge.co.

Full link https://www.phorest.com/blog/salon-mystery-shopping-visits/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Ryan Holiday On Stoïcism & Overcoming Obstacles: Top Insights

February 15, 2019

At the 2019 Salon Owners Summit, Ryan Holiday gave attendees a snippet of his wisdom and a new perspective on dealing with adversity. Inspired by a set of philosophical principles used by icons from John D. Rockefeller to Amelia Earhart and Steve Jobs, his talk made attendees take stock of their lives and careers through the timeless lens of stoicism.

Who wrote the article?

Phorest's Digital Content Editor, Zoé Bélisle-Springer, is an award-winning experienced content creator known for known for overseeing and actively contributing to the growth of the audio and written Phorest Blog as well as for co-hosting the Phorest FM podcast.

Full link https://www.phorest.com/blog/ryan-holiday-stoicism-obstacles/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Failing Salons: 5 Warning Signs & Fixes For Continued Success

February 14, 2019

While one salon flourishes, the other flounders. Could you spot common warning signs of failing salons? Get the fixes before the cracks become crevices.

Who wrote the article?

Susan Routledge has been involved in the beauty industry as a salon owner for over 30 years. As a consultant, she specialises in helping salon owners to achieve cash rich businesses, which give you ultimate freedom. Winner of over 10 National Business Awards, including both Salon and Employer of the Year for her current businesses, she is the founder of the trademarked STABLE BusinessFormula, as well as a sought after Business Turnaround Consultant and Author of ‘The Little Book of Client Retention.’ Her down to earth, light hearted approach has made her a trusted industry advisor, engaging speaker and awards judge.

Full link https://www.phorest.com/blog/failing-salons-5-warning-signs-fixes/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Jo Fairley On Building A Beautiful Business: Top Insights

February 13, 2019

Jo Fairley is an entrepreneur best known for creating the Green & Black’s chocolate brand in 1991, which she ran with her husband before Cadbury bought it in 2005. Today, a lot of her work focuses on her recent ventures which include an organic bakery, natural food store and a nine-room salon and wellbeing centre. Also a brand consultant, award-winning author and journalist, Jo has written for a wide range of newspapers and magazines. As the first speaker to take the main stage at the Phorest Salon Owners Summit 2019, she shared her secrets to building a beautiful business, recounting the rollercoaster journey Green & Black’s took her on and lessons she’s learned from the experience.

Who wrote the article?

Phorest's Digital Content Editor, Zoé Bélisle-Springer, is an award-winning experienced content creator known for known for overseeing and actively contributing to the growth of the audio and written Phorest Blog as well as for co-hosting the Phorest FM podcast.

Full link https://www.phorest.com/blog/jo-fairley-beautiful-business/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

Good, Better, Best: Introducing The Predictive Rebooking SMS Feature

February 12, 2019

From looking at the data from the 5000 clients using Phorest, it is clear that salons who rebook their clients on the day tend to outperform those that don’t. And sometimes, it’s the small things that make the biggest difference. Introducing the predictive SMS Rebooking feature.

Who wrote the article?

Ronan Perceval is Phorest Salon Software's founder and CEO, a UK/Ireland-based salon software he created for the Hair and Beauty industry after years as a salon receptionist. He believes retaining your best clients is smarter than chasing new ones and that tech designed from direct salon feedback is crucial to its adoption and success.

Full link https://www.phorest.com/blog/introducing-rebooking-sms-feature/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!

5 Ways A Brand New Salon Or Spa Can Look Established

February 8, 2019

There are many challenges to opening a new salon or spa. You need to put a competent team together, build a name for yourself, get your first clients and then build a loyal clientele… I mean, the list goes on. In fact, poor planning and preparation is part of why so many new businesses fail. A well-prepared salon owner would have checked their start-up options, have a business plan, did a market research, etc. But once that’s all done, you still need to build your client base. So how do you look like a trustworthy and established salon when you’re just about to open your doors for the first time?

Who wrote the article?

Phorest's Digital Content Editor, Zoé Bélisle-Springer, is an award-winning experienced content creator known for known for overseeing and actively contributing to the growth of the audio and written Phorest Blog as well as for co-hosting the Phorest FM podcast.

Full link https://www.phorest.com/blog/new-salon-look-established/

Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources

Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.

Join Phorest Salon Software online!