The Phorest Blog

In an age where old-fashioned customer service is getting lost in the noise of automation, digitalization, and depersonalisation, giving your customers an experience to remember when they visit your business can, and will, make you stand out from the competition. That’s what Consumer Behaviouralist and King of Customer Experience, Ken Hughes, explained when he took to the 2025 Salon Owners Summit stage to present the first keynote, How to Use CX To Build Brand Success.
To read the blog, click here.
Published on March 9, 2025 by Avril Kealy
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

At the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories.
But there’s something really quite special at the intersection of a “love for love”, people and marketing. If you recognise yourself in that, like Kati Whitledge, you likely have an innate (or developed), profound understanding of the art of matchmaking. Marketing guru, podcaster, and the founder of mya, Kati’s core message at the Salon Owners Summit 2025 was clear: marketing is the key to business success—and it works just like dating and marriage.
These insights stem from her refreshing talk, emphasizing the emotional connection behind consumer decisions and how salons can leverage this understanding to build lasting relationships with clients.
To read the blog, click here.
Published on March 9, 2025 by Alex Bélisle-Springer
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

AI is already shaping the way we work and interact, but are we actively shaping it in return? Are we ensuring it benefits everyone? And are we still asking, with childlike curiosity, “What might happen?”
In what took the shape of a keynote-meet-tech-computer-science-lecture imbued with wonder, Dr Anne-Marie Imafidon MBE didn’t just talk about AI and the future of work—she challenged every Salon Owners Summit 2025 attendee to rethink how they approach innovation, curiosity, and leadership. This recap is now an invitation to you to reflect on the impacts of technology on our businesses and the lives of our teams and clients, both today and in the years to come.
To read the blog, click here.
Published on March 9, 2025 by Alex Bélisle-Springer
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

Great marketing isn’t just about creativity. It’s about strategy, consistency, and execution. However, as all busy salon, clinic, and spa owners know, when you're juggling clients, managing a team, and running a business, finding the time to market can feel impossible.
That’s why Phorest created its wide array of marketing tools for the professional hair and beauty industry. From helping you plan and execute a marketing strategy to providing high-quality templates, these are the Phorest features that make planning, implementing, and sticking to your marketing plan easier.
Subject to regional availability of Phorest features.
To read the blog, click here. 
Published on April 8, 2025 by Avril Kealy
Click here to sign up for On Behalf Marketing for your salon, spa, or clinic (it's free, though you must be a Phorest client).
 

At this year’s Salon Owners Summit, Jacob Morris, a Product Designer at Phorest, took us on a journey through the salon industry’s evolving tipping landscape, weaving in humour, real-life stories, and some eyebrow-raising research findings along the way. The session wasn’t just about tipping – it was also about empowerment — this article covers all the insights.
To read the blog, click here.
Published on March 9, 2025 by Steph Fernandez
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

Data has the power to transform your business, but only if it’s meaningful. In one of the most anticipated sessions of the Salon Owners Summit, Paddy Monaghan (Chief Product Officer), Nuala Maguire (Lead Data Analyst), and Niamh Greaney (Director of Customer Success, UK & Ireland) took the stage to demonstrate how real industry data can be transformed into actionable insights to help businesses grow.
To read the blog, click here.
Published on March 9, 2025 by Sorcha Mullis
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

Resilience and high performance go hand in hand, but too often, we confuse endurance for resilience. At the 2025 Salon Owners Summit keynote by Ronan Harrington, a resilience expert who has worked with industry leaders like L’Oréal, Deloitte, Meta, and KPMG, the audience was taken on a deeply moving journey—one filled with laughter, moments of awe, and more than a few tears. His talk on Sustainable High Performance was met with a rousing standing ovation, and for good reason.
To read the blog, click here.
Published on March 9, 2025 by Sorcha Mullis
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

At this year’s Salon Owners Summit, Peigin Crowley, Founder of GROUND Wellbeing, took the stage to share her deeply personal journey of building a purpose-driven brand while confronting the realities of burnout. Her insights served as a powerful reminder that success isn’t just about capability—it’s about capacity.
To read the blog, click here.
Published on March 9, 2025 by Sorcha Mullis
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

At Phorest, we understand that thorough documentation is a vital part of delivering safe, high-quality care. However, you didn’t choose this career to spend hours on paperwork – you chose it to help clients look and feel their best. With Dot Phrasing, your focus stays where it belongs: on providing expert care, building strong client relationships, and delivering exceptional results.
To read the blog, click here.
Published on March 9, 2025 by Steph Fernandez
Ready to spend less time typing? Click here to book a demo and discover how Dot Phrasing can streamline your clinic’s workflow!

What if running a medspa aesthetic clinic could be smoother, smarter, and more efficient than ever? In their Salon Owners Summit session, Aoife Hannigan, Director of Engineering, and Verna Wall, Head of Research at Phorest, showcased how Phorest is revolutionising medspa and aesthetic clinic operations through AI, automation and workflow optimisation.
To read the blog, click here.
Published on March 9, 2025 by Steph Fernandez
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.