The Phorest Blog

15 Great Conversation Starters to Use at Salon Industry Events

With or without a colleague, the conversation starters in this episode will feel natural and can help take the stress out of networking at salon industry events.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/conversation-starters-salon-industry-events/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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5 Ways to Add Clients to Your Salon & Spa Email Database

Your salon & spa email database is a crucial tool to stay competitive amid other businesses. Sending out news and promotions through email is necessary nowadays. Email marketing can definitely sound very daunting at first. WHO are you sending these emails to and HOW do you gather your clients’ email addresses in a compliant way? Hear about 5 simple ways to have your clients agree to giving you their email addresses (but before you send them any news and promotions, make sure you have their explicit consent to do so).
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/salon-spa-email-database/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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15 Salon Sms Templates to Breathe Spring & Easter Into Your Campaigns

As the days begin to get slightly longer, many are eager to finally call it spring. That means now is the perfect time to start preparing your SMS spring marketing campaigns. After all, there are many holidays throughout the season – for some, Mother’s Day has passed, but think about Easter, Earth Day, etc – all of these holidays are revenue driving times for salons and spas.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/15-salon-sms-templates/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Salon Products: The Exclusivity of Being Exclusive

If a product is not exclusive to your salon, then don’t use that word. If your salon aims to be different and exciting, then look closely at what you’re offering your clients. Fantastic hairdressing isn’t exclusive anymore, so don’t talk exclusive. Instead, be exclusive, and you and your team will reap the rewards.
Who wrote the article?
Greg is a passionate hair stylist with over 35 years in this amazing industry. He has worked 14 years with Peter Mark leaving as a senior manager to open Collage Hair Group with his wife Alison and worked with his fantastic team for 19 years. Greg has had the honour of also being President of the Irish Hairdressers Federation for 2 years.
 
Full link https://www.phorest.com/blog/salon-products-exclusivity/
 
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
 
Who is Phorest Salon Software?
 
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
 
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
 
Join Phorest Salon Software online!
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Top 10 Rules for Creating an Efficient Salon Staff Rota

Creating a salon staff rota can be a difficult task. Not only do you have to consider your customer’s needs, but you also need to ensure your staff are satisfied with their work/life balance. All in all, rotas require a strong understanding of your business figures. And if you review your systems every year, you will have put all the chances on your side to ensure your salon grows with happy staff!
Who wrote the article?
Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/efficient-salon-staff-rota/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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How to Be Fully Booked Thanks to Salon Client Retention

Of all the numbers you keep track of in the running of your salon, your client retention rate should be considered just as important as your service revenue, retail revenue and employee retention rate. According to CTL Europe, a 2% increase in client retention has the same effect on profits as cutting costs by 10%. In this episode, hear about some strategies to help you increase your numbers.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/fully-booked-salon-client-retention/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

5 Ways You Can Use Video Marketing to Promote Your Salon

The biggest misconception about creating video content is that it's always so expensive. Wrong! Today, with the simple use of your smartphone, you can produce your content free of charge. Sure, if you want to go for huge video campaigns like the ones L'Oreal and such brands produce, that's going to be costly. However, you don't have to go down that road to make an impact on your audience. Find out more in this episode!
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/video-marketing-promote-salon/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

Hiring Great Salon Staff: Why You Shouldn’t Call a Reference

Standard practice in reference checking usually looks something like this: you’ve interviewed the candidate a couple of times, and they’ve made it to the reference-checking stage. They have provided you with 2 references, which you cold call. Half the time, it may feel like you are an inconvenience, but some boxes are ticked and that’s the end of the process. But in our experience, to hire great salon staff - and even employees in general - for reference checking to be really effective, the candidate must get their references to ring you.
Who wrote the article?
Barry Quinn is Chief Revenue Officer at Phorest Salon Software. His passion is to help salons reach their potential and grow revenue through retention marketing tools. Specialising in loyalty programmes and offering solutions in apps, online booking, online reputation management, SMS and email marketing, in his time as Loyalty Manager, Phorest Salon Software grew from 80K to 1.5 million (now 3+ million) end users in 5.5 years.
Full link https://www.phorest.com/blog/hiring-great-salon-staff/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Salon Branding: What Does Your Business Mean to Clients

Have you ever thought about the words and emotions you want people to associate with your salon? Here's a great short tip on salon branding.
Who wrote the article?
Simon Lotinga is a Belief Change Specialist. His main area of focus lies in coaching entrepreneurs on how to break free from the limiting beliefs and negative experiences that have limited their achievements and help them find growth and progress in their careers and business ventures.
Full link https://www.phorest.com/blog/salon-branding-salon-mean-clients/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

How Watching Netflix Can Help You Grow Your Salon Business

Netflix allocated time is also a great opportunity to grow your salon business! While you sit there, casually playing with your phone while Orange Is The New Black or Game Of Thrones rattles on in the background, you are missing an amazing opportunity to connect with your clients, grow your online audience and boost your salon business. Learn more in this short podcast episode.
Who wrote the article?
Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (From 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before.
Full link https://www.phorest.com/blog/grow-salon-business/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
Facebook
Instagram
Twitter
LinkedIn
Phorest FM Podcast