The Phorest Blog

5 Signs You Should Invest in a Salon Software Solution

In today’s fast-paced world, where more and more consumers are turning to social media, apps and other technological advancements such as artificial intelligence, it makes a case for businesses to also go down the digital road. The hair and beauty industry is no different. Change is scary, but if you find yourself stuck with any of the 5 challenges listed in this short podcast, it’s probably time you invested in a salon software solution.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/invest-salon-software-solution/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

3 Successful Salon Mother’s Day SMS Campaigns You Can Steal

What are you doing to celebrate and recognise the mothers in your salon or spa’s client database this year? Find out how 3 Phorest Salon Software clients' Mother's Day SMS campaigns provided on average, a 21X ROI in previous years.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/mothers-day-sms-campaigns/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

Everything Your Salon Needs to Know About Instagram’s IGTV App

Instagram started out as a photo sharing platform. Then they brought in short videos. Next, Instagram Stories made it easy to snap and share instant videos and photos. Finally, they’ve released the IGTV app, which gives us the power of sharing videos up to 1 hour in length. But what does this mean for your salon or spa? Is it worth putting time into marketing your business on a new platform? And how is it different from the regular Instagram app?
Who wrote the article?
Stephanie Mitchell is the Founder of Sunnystorm Marketing, a marketing agency where she helps beauty businesses to grow their client base and brand themselves online. Through training, education, her in-depth guides and done-for you services, Stephanie wants to help beauty business owners grow their dream through smart and fun marketing ideas.
Full link https://www.phorest.com/blog/salon-instagrams-igtv-app/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

Important Ways Your Salon Accountant Should Be Helping You

Managing a salon or spa business is a handful and staying on top of the numbers is hard work, but essential. Make your salon accountant should be your best ally!
Who wrote the article?
Phil Jackson is an entrepreneur, the owner of Award-Winning Salon ‘Bravo Hairdressing,’ and a Salon Consultant and Author with a passion for the Salon Industry (BuildYourSalon.com). Drawing on 20 years of salon experience, Phil’s writing is informed, direct and imbued with his desire to help salon owners work smarter, sleep more soundly and enjoy the profits they really deserve. You can book a free mentorship consultation with Phil over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/salon-accountant/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

How to Deal With Bullying & Harassment in the Salon or Spa

There is no definitive way to deal with bullying & harassment, but you must protect your employees' safety & wellbeing. By law, you owe them a duty of care. Learn more about how to deal with and prevent the issue.
Who wrote the article?
Michelle Bolger is an employment law consultant (ESA Consulting Associates Ltd.) who also works with Phorest Salon Software to provide HR blogs that are relevant and helpful to the hair and beauty industry.
Full link https://www.phorest.com/blog/bullying-harassment-salon-spa/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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LinkedIn
Phorest FM Podcast

Who’s Your Bernie? Attracting the Right Clients to Your Salon

You don’t need to put up with nightmare clients. The pain of working with them isn't worth the return. Working with the right clients is worth every second. Learn more about how to attract the clients you want to your salon or spa.
Who wrote the article?
Pamela Laird is a short cuts hairstylist & colourist, speaker and owner of Fin&Co Salon in Scotland, which she opened in 2005. With over 30 years of experience, Pamela is passionate about seeing people develop, grow and work well together. She strives to create salons in which stylists are inspired to go to work every day to reach their goals, both professional and personal.
Full link https://www.phorest.com/blog/attracting-right-clients-salon/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

Steve Gomez: Interdependent Leadership to Improve Team Culture & Profits

Steve Gomez is recognised as one of the top business systems experts in the beauty and wellness industry. With over 24 years of business coaching experience combined with a background in marketing, communication and operations, he has personally supported hundreds of salons and spa businesses throughout his career. In his 2019 #salonsummit workshop, Steve tried to distil all his years of expertise on interdependent leadership down to 30 minutes – no easy feat! Here’s what we learned.
Who wrote the article?
Sorcha Mullis is an award-winning digital marketer and search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website to help salon owners find solutions to the problems they run into when managing a salon; she also contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has headed up SEO teams in Perth and Dublin, and over the past 10 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales.
Full link https://www.phorest.com/blog/steve-gomez-interdependent-leadership/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

Introducing Phorest’s Email Marketing Editor Complete Redesign

Learn more about Phorest's latest email marketing editor redesign! Includes access to a library of images, spell check and full ROI performance tracking.
Who wrote the article?
Ronan Perceval is Phorest Salon Software's founder and CEO, a UK/Ireland-based salon software he created for the Hair and Beauty industry after years as a salon receptionist. He believes retaining your best clients is smarter than chasing new ones and that tech designed from direct salon feedback is crucial to its adoption and success.
Full link https://www.phorest.com/blog/phorests-email-marketing-editor-redesign/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
Facebook
Instagram
Twitter
LinkedIn
Phorest FM Podcast

Making Charity & the Act of Giving Your Salon Business Culture

There’s always a period shortly prior and after the holidays that makes it hard not to notice new opportunities to give to charity. After all, bell-ringers with red coin buckets are so ingrained into the holiday landscape that it’s hard to imagine Christmas without them. With so many beauty businesses already taking up collections of toys or other goods at the holidays, what if you built your business culture around charitable giving year-round?
Who wrote the article?
Katt Philipps is a licensed esthetician, master makeup artist, beauty business coach, and the Owner of Gräfin Skin + Beauty and Petalandherb.com in Oakbrook Terrace, Illinois. Katt has appeared on CNN, the BBC, Forbes Magazine, and Phorest FM episode 91.
Full link https://www.phorest.com/blog/charity-salon-business-culture/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

Making Tax Digital for UK Salons: Helping You Prepare

New rules being introduced by the UK government, under the term ‘Making Tax Digital’, mean that UK-based businesses with a turnover exceeding £85,000 over a period of 12 months will have to keep VAT records in digital format, and do VAT returns using software from April 2019. Learn more about how you can prepare for this new government initiative.
Who wrote the article?
Sorcha Mullis is an award-winning digital marketer and search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website to help salon owners find solutions to the problems they run into when managing a salon; she also contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has headed up SEO teams in Perth and Dublin, and over the past 10 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales.
Full link https://www.phorest.com/gb/blog/making-tax-digital-for-uk-salons/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
Facebook
Instagram
Twitter
LinkedIn
Phorest FM Podcast