The Phorest Blog

The 7 Most Annoying Habits That Salons Have According to Clients

After trawling through thousands of salon reviews and taking note of the top objective criticisms we could find, we’ve put together a list of things annoying habits that apparently, salons have. Some are a little surprising, but knowing what people want and how to address specific situations is the best way to create a magical client experience.
Who wrote the article?
Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (From 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before.
Full link https://www.phorest.com/blog/7-annoying-habits-that-salons-need-to-stop-immediately/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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The Salon Owner’s Bible to an Incredibly Successful Loyalty Program

At Phorest, we’re all about client retention and loyalty. Here are ten simple marketing tips to help get your customers excited about your salon’s loyalty program!
Who wrote the article?
Barry Quinn is Chief Revenue Officer at Phorest Salon Software. His passion is to help salons reach their potential and grow revenue through retention marketing tools. Specialising in loyalty programmes and offering solutions in apps, online booking, online reputation management, SMS and email marketing, in his time as Loyalty Manager, Phorest Salon Software grew from 80K to 1.5 million (now 3+ million) end users in 5.5 years.
Full link https://www.phorest.com/blog/bible-extraordinarily-salon-loyalty-program/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

How Salon Meetings Can Truly Help Motivate Your Team

Successful teams are the ones that make time for regular salon meetings. Understand why they're crucial to your business and get some of the best practices! 
Who wrote the article?
Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/salon-meetings-motivate-team/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

5 Salon Special Offers That Don’t Undermine Your Prices

Giving a salon special offer without discounting products or services can be quite challenging at times. Here are 5 ideas that don’t undermine your prices!
Who wrote the article?
Aoife Kelly-Cooney is known for always prioritising the human experience. Aoife hails from the beauty industry, where as a session nail technician specialising in nail art (The Alpha Nail), she received accolades from The Sunday Times Style Magazine, The Irish Times Saturday Magazine, The Gloss, UMag and Beaut.ie amongst others.
Full link https://www.phorest.com/blog/salon-special-offer-dont-undermine-prices/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
Facebook
Instagram
Twitter
LinkedIn
Phorest FM Podcast

The Hedgehog Concept: What Will Your Salon Be Known For?

The most successful companies make themselves the best in the world at one thing. A letter from CEO Ronan Perceval discussing Jim Collins' Hedgehog Concept.
Who wrote the article?
Ronan Perceval is Phorest Salon Software's founder and CEO, a UK/Ireland-based salon software he created for the Hair and Beauty industry after years as a salon receptionist. He believes retaining your best clients is smarter than chasing new ones and that tech designed from direct salon feedback is crucial to its adoption and success.
Full link https://www.phorest.com/blog/hedgehog-concept-salon/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
Facebook
Instagram
Twitter
LinkedIn
Phorest FM Podcast

7 Wellness Practices to Add to Your Salon’s Resolutions

No one is immune to the holiday season's plethora of food and drinks. Find focus in the new year with these free wellness salon resolutions!
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/wellness-practices-salon-resolutions/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
Facebook
Instagram
Twitter
LinkedIn
Phorest FM Podcast