The Phorest Blog

Jo Fairley is an entrepreneur best known for creating the Green & Black’s chocolate brand in 1991, which she ran with her husband before Cadbury bought it in 2005. Today, a lot of her work focuses on her recent ventures which include an organic bakery, natural food store and a nine-room salon and wellbeing centre. Also a brand consultant, award-winning author and journalist, Jo has written for a wide range of newspapers and magazines. As the first speaker to take the main stage at the Phorest Salon Owners Summit 2019, she shared her secrets to building a beautiful business, recounting the rollercoaster journey Green & Black’s took her on and lessons she’s learned from the experience.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/jo-fairley-beautiful-business/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

From looking at the data from the 5000 clients using Phorest, it is clear that salons who rebook their clients on the day tend to outperform those that don’t. And sometimes, it’s the small things that make the biggest difference. Introducing the predictive SMS Rebooking feature.
Who wrote the article?
Ronan Perceval is Phorest Salon Software's founder and CEO, a UK/Ireland-based salon software he created for the Hair and Beauty industry after years as a salon receptionist. He believes retaining your best clients is smarter than chasing new ones and that tech designed from direct salon feedback is crucial to its adoption and success.
Full link https://www.phorest.com/blog/introducing-rebooking-sms-feature/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

There are many challenges to opening a new salon or spa. You need to put a competent team together, build a name for yourself, get your first clients and then build a loyal clientele… I mean, the list goes on. In fact, poor planning and preparation is part of why so many new businesses fail. A well-prepared salon owner would have checked their start-up options, have a business plan, did a market research, etc. But once that’s all done, you still need to build your client base. So how do you look like a trustworthy and established salon when you’re just about to open your doors for the first time?
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/new-salon-look-established/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

Don't treat salon customers who complain as a minority. They're just open enough to give you feedback. Master your online reputation and get them back in!
Who wrote the article?
Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others.
Full link https://www.phorest.com/blog/how-a-salon-can-get-1200-haters-and-not-even-know-about-it/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
Facebook
Instagram
Twitter
LinkedIn
Phorest FM Podcast

In an ultra-competitive climate in which 78% of customers don’t come back because they perceive an attitude of indifference in the service they receive, you need to consider that all the small things matter. First and foremost, acknowledging a client in your salon reception area is crucial – and in some cases, body language speaks louder than words.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/salon-reception-body-language/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
Facebook
Instagram
Twitter
LinkedIn
Phorest FM Podcast

Employee bios posted on your salon’s website – along with an ability to book online – are a great way to initiate that first contact. In fact, based on our data, we know that one of the most popular features our Salon Branded App is the Staff Profiles section. But apart from making them short and sweet, what should you be writing in these bios?
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/salon-employee-bios/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
Facebook
Instagram
Twitter
LinkedIn
Phorest FM Podcast

When you hear the business and entrepreneurial buzzword ‘culture’, you might think of Google, Facebook, Apple or literally any company where everyone is happy and can bring their pets to work, right? Well, if there’s one thing you should take away from this post, it’s that you don’t need to be a huge company to develop and implement a great working culture. You don’t even need the fancy perks you might already be thinking about.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/building-salon-spa-culture/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
Facebook
Instagram
Twitter
LinkedIn
Phorest FM Podcast

There are plenty of opportunities to bring in extra revenue – even with the most straightforward Valentine’s Day promotion ideas. The key is to be creative and give plenty of added value to the client. Special days like these can be an excellent opportunity to bring in new clients, pamper your existing ones all the while increasing that till float. Here are some of our top last-minute Valentine’s Day campaign ideas to get you started.
Who wrote the article?
Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others.
Full link https://www.phorest.com/blog/valentines-day-promotion-ideas/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
Facebook
Instagram
Twitter
LinkedIn
Phorest FM Podcast

Opening a salon is exciting – especially if it’s your first – but it’s important to get it right from the very start. Too many salons open up only to go out of business within six months to a year. Find out what essential things you must think about before opening a salon.
Who wrote the article?
Gloria Murray is a Glasgow-based triple award-winning accountant who has also been awarded the Most Innovative Business Advisor in the UK in the 2020 Annual Innovation Awards 2017. Director of Murray Associates Accountants, she specialises in helping small business owners grow sustainable and ethical companies that not only provide a better service to their customers but also contribute to local employment. You can book a free mentorship consultation with Gloria over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/opening-a-salon/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
Facebook
Instagram
Twitter
LinkedIn
Phorest FM Podcast

How do you define happiness? When do you know you’ve found it, and what can you do to maintain it? Significant events such as getting a promotion, a new job, going on a holiday – they all bring you moments of joy, but they’re also proven not to last, as we often overestimate the emotional impact of future events. So - what’s the secret? Building habits? Carpe diem and living in the now?
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/happy-successful-salon-owners/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
Facebook
Instagram
Twitter
LinkedIn
Phorest FM Podcast