The Phorest Blog

5 Concrete Ways to ‘End It’ With Salon No-Shows

Sometimes, SMS or email booking reminders just aren’t enough to get a client to show up. And while it might be unattainable to eliminate no-shows completely, there are ways to reduce their frequency and ensure that the majority only occur when there’s a real emergency.
Here are some of our top tips on how to help you and your team reduce no-shows and create a culture in your salon where clients show up when they’re supposed to. 
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Published on November 1, 2023 by Avril Kealy
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Cutting Costs: 4 Super Easy Saving Tips For Your Salon Budget

The new year is the perfect time for you and your team to reassess and refine your business strategies, cut unnecessary costs, and plan for a successful year ahead. With the ever-increasing cost of living crisis playing out across the globe, one of the most sensible resolutions for businesses, large and small, is to learn how to save money, create a realistic budget, and safeguard their financial futures.
In this episode, we’ll explain exactly how to do just that, helping you save money without compromising the quality of your salon services. 
To read the blog, click here.
Published on January 10, 2024 by Avril Kealy
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5 Ways to Provide Premium Customer Service in Your Spa or Salon

With so many salons and spas offering similar services, for many businesses, the quality of your treatments isn’t going to be what makes you stand out. It’s the quality of your customer service. Research conducted by Gartner found that customers are 82% more likely to remain loyal to a brand or company after they’ve received value from a customer service interaction, showing that it’s vital to give your guests that five-star service.
In this episode, we’ll explain how you can level up your customer service offering, retain more clients, and make a premium client experience the norm in your business, with insights from experts and tips on how you can leverage your salon or spa software to achieve this.
To read the blog, click here.
Published on January 22, 2024 by Avril Kealy
Explore Phorest's client management and customer service features today, or book a demo to see them in action!

Digital Loyalty & Referrals: What’s New at Phorest

Loyal clients and word-of-mouth referrals are the backbone of any thriving salon, spa, or clinic. They keep your chairs full and your business growing. But in today’s digital world, traditional methods need an upgrade.
That’s why Phorest is introducing our updated Digital Loyalty programme and a brand new Referrals feature. Together, these tools make it easier than ever to reward repeat visits and turn happy clients into your best promoters.
To read the blog, click here.
Published on February 4, 2025 by Steph Fernandez
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Céad Míle Fáilte: Welcome to the 2024 Salon Owners Summit Recap

The great Irish writer William Butler Yeats once wrote, “There are no strangers here. Only friends you haven’t met yet.” This is the quote Ronan Perceval, CEO of Phorest Salon Software, opened with as he greeted the Salon Owners Summit 2024 crowd. Phorest prides itself on being more of a salon company than a tech company. The Summit is an annual opportunity for like-minded hair and beauty professionals and business owners worldwide to come together as one inspiring community. 
To read the blog, click here.
Published on February 21, 2024 by Aubree Calderwood
Feeling the Salon Owners Summit FOMO? Want to make sure you’re in the room to hear insightful talks like this next year? Get your tickets for the next Salon Owners Summit!

Last-Minute Valentine’s Day Promotion Ideas For Your Salon

Stuck for ideas on how to promote your business on the most romantic day of the year? Let us help. Because self-care and wellness are never out of style, salons and spas are in an excellent position to really cash in on the loveliest holiday of the year (see what we did there?) If you want to boost bookings, delight clients, and increase revenue, keep reading. 
To read the blog, click here.
Published on February 2, 2024 by Avril Kealy
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Keeping the Flow: How to Improve Internal Communication in Your Salon, Clinic, or Spa

Communication is the foundation of every high-performing team, especially in detail-driven environments like salons, spas, and clinics. It keeps the all-important flow intact, minimising misunderstandings, enhancing collaboration, and ensuring an exceptional client experience. When communication breaks down, everything from operations to team morale can hang in the balance. Effective internal communication, which can often look effortless, takes intention and consistency. However, making these efforts can completely transform your business.
To read the blog, click here.
Published on December 20, 2024 by Aubree Calderwood
Download leadership coach Jay Williams' ebook: Navigating Feedback, here for free!

The Benefits of Hiring In-House Staff for Salon Owners & Professionals

The salon industry is facing a staffing problem. With the emergence of a shadow economy and salon professionals' appetite for more flexibility, business owners across the industry are finding it increasingly difficult to hire and retain high-performing teams.
To adapt, many salon owners are presented with a difficult decision: whether to open their businesses to allow freelance booth rental or rent a chair. While the self-employed model is an increasingly popular way of operating, is it always the best option for salon businesses? And do its benefits outweigh hiring in-house for owners, staff, and the business?
To read the blog, click here.
Published on July 8, 2024 by Steph Fernandez
Looking for a salon software that streamlines staff management? Click here to book your free, no-obligation demo! 

7 Things You May Not Know You Can Do With Your Phorest Salon System

Have a bit of downtime after the holiday season? Get to grips with some of Phorest’s ‘hidden gem’ features! Set yourself up for a successful year with our list of seven things you may not know you could do with your Phorest salon software system!
To read the blog, click here.
Published on January 16, 2024 by Gregory Twohig
Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!

How Price Your Salon’s Services at a Premium Level

Running a successful salon, spa, or clinic... in this economy? From the ever-increasing cost of living to political instabilities and staffing issues, finances are a bone of contention for many business owners across the globe right now. It can be difficult to understand how to price your services in a manner that acknowledges their value and pays your business fairly without upsetting your loyal clients. 
In July 2024, Phorest conducted a global survey asking a number of people in the salon and spa industry, “what defines a premium salon to you?” Interestingly, very few people answered pricing as the defining factor of a top-class salon. Here are the top insights from our Premium Research Survey on creating that premium feeling (and pricing!) in your salon, spa, or aesthetic clinic.
To read the blog, click here.
Published on September 11, 2024 by Avril Kealy
Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!