The Phorest Blog

What Would Stylists & Therapists Do With 25% More Tips?

Tipping in salons is more than just a transaction; it’s a gesture of gratitude that reflects the relationship between clients and their stylists or therapists. While traditional cash tips are becoming less common, digital tipping solutions are evolving to meet modern needs.
Discover how PhorestPay Card Terminals are revolutionizing the tipping process and this innovative approach not only ensures fair tipping practices but also increases tip amounts by 25% on average.
We surveyed nearly 200 hair and beauty professionals in the UK to find out what they would do with 25% more tips. And from saving for holidays to investing in advanced training, the results are in!
To read the blog, click here.
Published on September 3, 2024 by Aubree Calderwood
Click here to learn more about getting started with PhorestTips.
 

Why Your Salon Needs a Tipping Policy and How to Create One (UK)

The Employment (Allocation of Tips) Act will take effect in the UK in October 2024 and will establish important guidelines for salon owners and protections for salon employees regarding tips.
According to research from Phorest, 93% of UK salon owners are still unaware of the legislation or have not yet planned for it. Part of the legislation requires salons and spas to maintain a written internal tipping policy that fully explains how tips and service charges are collected, allocated, and distributed to workers and states how the policy meets the terms of the legislation. 
The legislation also states that your staff must be informed of any changes to the tipping policy, but this isn’t just a legal necessity—it’s essential for keeping your salon running smoothly and maintaining a positive team culture.
If you’re looking for more background on the Act and the options you have for collecting tips and being compliant, you can find all that information on our dedicated website salontippingcompliance.co.uk.
To read the blog, click here.
Published on September 3, 2024 by Sorcha Mullis
Sign up here to access the FREE Salon Business Bites course and the downloadable content, and click here to get started with PhorestTips!

Why Your Salon Needs a Tipping Policy and How to Create One (Ireland)

The Payment of Wages (Amendment) (Tips and Gratuities) Act 2022 brought into law some important guidelines for salon owners and protections for salon employees regarding tips. 
According to research from Phorest, 62% of Irish salon owners still have not made any changes to ensure they comply with the Act. Part of the legislation requires salons and spas to establish and display a clear tipping policy in consultation with their staff. But this isn’t just a legal necessity—it’s essential to keep your salon running smoothly and maintain a positive team culture.
If you’re looking for more background on the Act and the options you have for collecting tips and being compliant, you can find all that information on our dedicated website salontippingcompliance.ie.
To read the blog, click here.
Published on September 3, 2024 by Sorcha Mullis
Sign up here to access the FREE Salon Business Bites course and the downloadable content, and click here to get started with PhorestTips!

Autumnal Marketing Tips for Your Salon, Clinic, or Spa

As summer (and the holiday tan!) starts to fade, trees lose their leaves, and the days get shorter, things change in the professional hair and beauty industry. With clients returning from summer holidays and the festive season on the horizon, this time of year can be quieter for salons, clinics, and spas. However, this creates a golden opportunity to freshen up your marketing strategy, engage more with your clients, and set solid foundations for the annual December rush. Here are some of our leading marketing ideas to help you keep your appointment book full and your business running smoothly throughout the fall months.
To read the blog, click here.
Published on September 4, 2024 by Avril Kealy
Let us know in the comments below what you’ll be implementing to make the most of autumn in your salon, clinic, or spa. Psst! For more information on optimizing your social media presence, download our Social Media Guidebook for Salons & Spas here.

Welcome to The Pulse (Edition 1, Australia)

Welcome to the first-ever edition of The Pulse, your monthly news round-up Powered by Phorest. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter just for you, complete with a few must-reads for you, all in one place. So grab a coffee, sit back, relax, and dive into the industry news that matters to you, your team, and your business – keeping your finger on The Pulse! 
 
To read the blog, click here.
Published on August 19, 2024 by Avril Kealy
 
Supporting links:
Here’s How One Skincare Brand Is Using AI to Diagnose Clients’ Skin From Home
The Top Concerns of ANZ Small Businesses Revealed
Do You Need to Achieve a Better Work-Life Balance?
MUA Sarah Laidlaw Shares a 2024 Makeup Trend Update
Australian Shoppers Still Value Sustainability, ACRS Report Finds
New Style For Cancer Initiative Up-Skills Practitioners To Cater Services To Cancer Patients
Seven Common Financial Mistakes To Avoid
What Makes a Happy (And Unhappy) Client?

Welcome to The Pulse (Edition 1, USA & CA)

Welcome to your first-ever edition of The Pulse, powered by Phorest, where you can find your monthly dose of the latest industry and business updates, developments and trends. Let this be your empowering guide to staying ahead of the curve and equipping yourself with the knowledge to thrive within your business. What better way to get your salon pulse racing than with a coffee and a monthly round-up on your favorite topics! Change is inevitable — embrace, anticipate and lead it with us. 
 
To read the blog, click here.
Published on August 19, 2024 by Avril Kealy
 
Supporting links:
FICA Tax Tip Fairness
Dandruff Is Curable & 5 Other Hair Myths Exposed By A Trichologist
Standing Stretches for Physical Longevity
8 Must-See Hair Trends From the Fall/Winter 2024 Runways
Podium-Topping 2024 Beauty Olympics Looks
Learn How This Canadian Salon Owner is Increasing her Revenue with an Express Bar Business
Success Strategies for Entering The Salon Today 200 (Save Your Spot)
Get your tickets to the Salon Owners Summit 2025

Welcome to The Pulse (Edition 1, Ireland & UK)

Welcome to the first-ever edition of The Pulse, your monthly news round-up powered by Phorest. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter complete with a few must-reads for you, all in one place. So grab a coffee, sit back, relax, and dive into the industry news that matters to you, your team, and your business – keeping your finger on The Pulse!
 
To read the blog, click here.
Published on August 19, 2024 by Avril Kealy
 
Supporting links:
Which Government Policies Could Affect the Beauty Industry?
UK Govt Fully Funds the Cost of Apprenticeships
Haircare for Hijabi Women
Pedal With Purpose for the Hair & Beauty Charity
The One Change That Switched Up My Social
Not Another Salon Challenges the Beauty Industry With New Price Inclusivity Initiative 
How Can Brands Use AI For Even Better Social Media?
Phorest Launches Initiative To Help Those Affected by The Closure of SK:N Clinics

5 Salon Social Media Hacks For Effective Marketing

Social media marketing is a powerful tool that all businesses should be utilising to reach larger audiences and promote their brand. However, with so many businesses using social media, it can be difficult to stand out from the crowd. That’s where social media hacks come in.
To read the blog, click here.
Published on October 27, 2023 by Avril Kealy
 
Learn from top salons turning curious followers into loyal clients, with real examples and actionable tips to make big wins today. Download the Social Media Guidebook for Salons and Spas eBook!

Financial Planning Tips for Your Salon, Spa, or Clinic

Planning is often overlooked or done too hastily, with many business owners quoting that they don’t have the time or energy to plan. Furthermore, a massive 47% of salon owners state that financial planning is the most difficult aspect of managing finances for them. However, reviewing your goals and examining the numbers and strategies that drive your business is the best way to set yourself up for growth. 
To read the blog, click here.
Published on April 29, 2024 by Gloria Murray
 
Phorest have a range of reporting, staff management, and client management features that can make financial planning and reaching your dream profits so much easier! Click here to book a demo. To work with Gloria Murray, click here.

Who Is Your Ideal Salon Client and Why Does It Matter?

“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause you to lose your core operational values, abandon the things that make your business unique, and compromise the quality of your services. Trying to market to everyone can result in you reaching no one— in fact, hear salon owners and educators Erin Raber and Hunter Donia on the topic as they both share their experiences on the PhorestFM podcast. The people you want in your salon or spa need to be able to relate to your business.
So, why should you only market to ideal clients?
 
To read the blog, click here.
Published on July 19, 2024, by Alex Bélisle-Springer
Partner with Phorest to make attracting, retaining & delighting your ideal clients easier with our suite of integrated marketing tools! Click here to book a demo.