The Phorest Blog

Welcome to The Pulse (Edition 1, Australia)

Welcome to the first-ever edition of The Pulse, your monthly news round-up Powered by Phorest. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter just for you, complete with a few must-reads for you, all in one place. So grab a coffee, sit back, relax, and dive into the industry news that matters to you, your team, and your business – keeping your finger on The Pulse! 
 
To read the blog, click here.
Published on August 19, 2024 by Avril Kealy
 
Supporting links:
Here’s How One Skincare Brand Is Using AI to Diagnose Clients’ Skin From Home
The Top Concerns of ANZ Small Businesses Revealed
Do You Need to Achieve a Better Work-Life Balance?
MUA Sarah Laidlaw Shares a 2024 Makeup Trend Update
Australian Shoppers Still Value Sustainability, ACRS Report Finds
New Style For Cancer Initiative Up-Skills Practitioners To Cater Services To Cancer Patients
Seven Common Financial Mistakes To Avoid
What Makes a Happy (And Unhappy) Client?

Welcome to The Pulse (Edition 1, USA & CA)

Welcome to your first-ever edition of The Pulse, powered by Phorest, where you can find your monthly dose of the latest industry and business updates, developments and trends. Let this be your empowering guide to staying ahead of the curve and equipping yourself with the knowledge to thrive within your business. What better way to get your salon pulse racing than with a coffee and a monthly round-up on your favorite topics! Change is inevitable — embrace, anticipate and lead it with us. 
 
To read the blog, click here.
Published on August 19, 2024 by Avril Kealy
 
Supporting links:
FICA Tax Tip Fairness
Dandruff Is Curable & 5 Other Hair Myths Exposed By A Trichologist
Standing Stretches for Physical Longevity
8 Must-See Hair Trends From the Fall/Winter 2024 Runways
Podium-Topping 2024 Beauty Olympics Looks
Learn How This Canadian Salon Owner is Increasing her Revenue with an Express Bar Business
Success Strategies for Entering The Salon Today 200 (Save Your Spot)
Get your tickets to the Salon Owners Summit 2025

Welcome to The Pulse (Edition 1, Ireland & UK)

Welcome to the first-ever edition of The Pulse, your monthly news round-up powered by Phorest. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter complete with a few must-reads for you, all in one place. So grab a coffee, sit back, relax, and dive into the industry news that matters to you, your team, and your business – keeping your finger on The Pulse!
 
To read the blog, click here.
Published on August 19, 2024 by Avril Kealy
 
Supporting links:
Which Government Policies Could Affect the Beauty Industry?
UK Govt Fully Funds the Cost of Apprenticeships
Haircare for Hijabi Women
Pedal With Purpose for the Hair & Beauty Charity
The One Change That Switched Up My Social
Not Another Salon Challenges the Beauty Industry With New Price Inclusivity Initiative 
How Can Brands Use AI For Even Better Social Media?
Phorest Launches Initiative To Help Those Affected by The Closure of SK:N Clinics

5 Salon Social Media Hacks For Effective Marketing

Social media marketing is a powerful tool that all businesses should be utilising to reach larger audiences and promote their brand. However, with so many businesses using social media, it can be difficult to stand out from the crowd. That’s where social media hacks come in.
To read the blog, click here.
Published on October 27, 2023 by Avril Kealy
 
Learn from top salons turning curious followers into loyal clients, with real examples and actionable tips to make big wins today. Download the Social Media Guidebook for Salons and Spas eBook!

Financial Planning Tips for Your Salon, Spa, or Clinic

Planning is often overlooked or done too hastily, with many business owners quoting that they don’t have the time or energy to plan. Furthermore, a massive 47% of salon owners state that financial planning is the most difficult aspect of managing finances for them. However, reviewing your goals and examining the numbers and strategies that drive your business is the best way to set yourself up for growth. 
To read the blog, click here.
Published on April 29, 2024 by Gloria Murray
 
Phorest have a range of reporting, staff management, and client management features that can make financial planning and reaching your dream profits so much easier! Click here to book a demo. To work with Gloria Murray, click here.

Who Is Your Ideal Salon Client and Why Does It Matter?

“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause you to lose your core operational values, abandon the things that make your business unique, and compromise the quality of your services. Trying to market to everyone can result in you reaching no one— in fact, hear salon owners and educators Erin Raber and Hunter Donia on the topic as they both share their experiences on the PhorestFM podcast. The people you want in your salon or spa need to be able to relate to your business.
So, why should you only market to ideal clients?
 
To read the blog, click here.
Published on July 19, 2024, by Alex Bélisle-Springer
Partner with Phorest to make attracting, retaining & delighting your ideal clients easier with our suite of integrated marketing tools! Click here to book a demo.

Going Above & Beyond: Small Customer Service Ideas That Make a Big Impact

Good customer service can go a long way with your clientele. In fact, 83% of people are willing to pay up to 16% more for better customer service. And if that’s not impressive enough, a whopping 62% of clients say that great customer service and the relationship they have with their salons is what keeps them going back to their salon of choice.
From personalised attention to added convenience for clients, elevating your salon’s customer service experience can boost your revenue, enhance your salon’s reputation, build trust, and ensure your clients keep coming back. 
If you’re looking for ways to improve your salon’s customer service, then these ideas could help.
To read the blog, click here.
Published on July 24, 2024, by Steph Fernandez
Want to partner with a salon software company that helps you streamline your customer service strategies? Book a Phorest demo!
 

Connecting UK Beauty Professionals with Job Opportunities: Phorest’s Response to Sk:n Clinic Closures

On July 17, news broke that one of Britain’s largest networks of specialist skin care clinics, sk:n, unexpectedly ceased trading on Tuesday evening, July 16. This has left over 450 beauty professionals (some reports say upwards of 800) from over 70 branches across England and Scotland suddenly unemployed.
Losing your job is one of life’s most stressful experiences, no matter how resilient you are. Income loss, alongside the upheaval caused by circumstances outside our control, can lead to feelings of anxiety, powerlessness and even trauma. Here at Phorest, we want to help alleviate this stress.
 
To read the blog and access the form + database sheet, click here.
Published on July 19, 2024, by Alex Bélisle-Springer
For more information on Training & Education at Phorest, click here.

Create Memorable Moments With Salon Summer Marketing Ideas

How are you going to make sure your marketing campaigns land with your clients this summer? By taking the time to create a marketing calendar with intention, you can make things easier for yourself while also attracting more clients to your business. With this in mind, we’ve rounded up some of our top tips to accurately target and market to your client base during the summer period specifically.To read the blog, click here.
Published on May 7, 2024, by Avril Kealy
Want to partner with a salon software company that makes marketing easy all year round? Book a Phorest demo!

7 Concrete Salon Interview Techniques to Ensure You Hire the Best-Of-The-Best

Your staff team is one of — if not the — most critical element to your salon’s success. The group of individuals you hire needs to work as a cohesive, motivated, enthusiastic team and one of the best ways, besides training, to guarantee your salon’s success is to hire the right people. While it often all starts with an appealing job posting, a lot of what happens next has to do with the interviewing techniques used.
Click here for the written version of this blog.
About the author
Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (from 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before.
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