The Phorest Blog

Who Is Your Ideal Salon Client and Why Does It Matter?

“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause you to lose your core operational values, abandon the things that make your business unique, and compromise the quality of your services. Trying to market to everyone can result in you reaching no one— in fact, hear salon owners and educators Erin Raber and Hunter Donia on the topic as they both share their experiences on the PhorestFM podcast. The people you want in your salon or spa need to be able to relate to your business.
So, why should you only market to ideal clients?
 
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Published on July 19, 2024, by Alex Bélisle-Springer
Partner with Phorest to make attracting, retaining & delighting your ideal clients easier with our suite of integrated marketing tools! Click here to book a demo.

Going Above & Beyond: Small Customer Service Ideas That Make a Big Impact

Good customer service can go a long way with your clientele. In fact, 83% of people are willing to pay up to 16% more for better customer service. And if that’s not impressive enough, a whopping 62% of clients say that great customer service and the relationship they have with their salons is what keeps them going back to their salon of choice.
From personalised attention to added convenience for clients, elevating your salon’s customer service experience can boost your revenue, enhance your salon’s reputation, build trust, and ensure your clients keep coming back. 
If you’re looking for ways to improve your salon’s customer service, then these ideas could help.
To read the blog, click here.
Published on July 24, 2024, by Steph Fernandez
Want to partner with a salon software company that helps you streamline your customer service strategies? Book a Phorest demo!
 

Connecting UK Beauty Professionals with Job Opportunities: Phorest’s Response to Sk:n Clinic Closures

On July 17, news broke that one of Britain’s largest networks of specialist skin care clinics, sk:n, unexpectedly ceased trading on Tuesday evening, July 16. This has left over 450 beauty professionals (some reports say upwards of 800) from over 70 branches across England and Scotland suddenly unemployed.
Losing your job is one of life’s most stressful experiences, no matter how resilient you are. Income loss, alongside the upheaval caused by circumstances outside our control, can lead to feelings of anxiety, powerlessness and even trauma. Here at Phorest, we want to help alleviate this stress.
 
To read the blog and access the form + database sheet, click here.
Published on July 19, 2024, by Alex Bélisle-Springer
For more information on Training & Education at Phorest, click here.

Create Memorable Moments With Salon Summer Marketing Ideas

How are you going to make sure your marketing campaigns land with your clients this summer? By taking the time to create a marketing calendar with intention, you can make things easier for yourself while also attracting more clients to your business. With this in mind, we’ve rounded up some of our top tips to accurately target and market to your client base during the summer period specifically.To read the blog, click here.
Published on May 7, 2024, by Avril Kealy
Want to partner with a salon software company that makes marketing easy all year round? Book a Phorest demo!

7 Concrete Salon Interview Techniques to Ensure You Hire the Best-Of-The-Best

Your staff team is one of — if not the — most critical element to your salon’s success. The group of individuals you hire needs to work as a cohesive, motivated, enthusiastic team and one of the best ways, besides training, to guarantee your salon’s success is to hire the right people. While it often all starts with an appealing job posting, a lot of what happens next has to do with the interviewing techniques used.
Click here for the written version of this blog.
About the author
Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (from 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

Melanie Icke: ”Getting to Know You” Workshop, Using the DISC Method

Melanie Icke is Head of Education at Phorest Salon Software and has over 25 years experience in the Beauty Business. She ran an incredibly fun and interactive workshop at the 2019 Salon Owners Summit, where she took attendees through how to use a tool called the DiSC method to decode people’s behaviours and find out what their needs are, what motivates them and what closes them down. You can use this method to communicate better with staff, and upsell more retail and treatments to clients.
Click here for the written version of this blog.
About the author
Sorcha Mullis is Phorest’s search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website, Sorcha contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has also written for Social Media Today, State of Digital, Social Media Perth among other leading digital marketing websites. She has headed up SEO teams in Perth and Dublin, and over the past 10 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales. Sorcha has won multiple awards for her SEO achievements, including Best Overall SEO Initiative at the 2019 Search Engine Land Awards; and Best Strategy and Best Integrated Campaign at the 2019 Digital Media Awards.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

Online, On-Demand & On-The-Go Training With Phorest Academy

Getting up to speed with new systems should blend seamlessly into your day-to-day activities — allowing you to learn what you need when you need it. Introducing Phorest Academy: the learning portal that meets the demands of busy salon professionals.
Click here for the written version of this blog.
About the author
In Phorest Salon Software’s Education Department, Killian Vigna focus includes making training more accessible to owners and their businesses, as well as helping modernise the content and tools used to deliver all educational material. Killian currently oversees the rollout of Phorest Academy, a learning portal for clients, and develops self-taught eLearning content for busy salon owners.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

12 Statements You Will Only Hear From an Average Salon Owner

Every once and awhile, we come across a fantastic article in a different industry and think, “Wow, our readers would love this!” The most recent instance of this reflection has led us to compile 12 statements we believe separate a successful salon owner from an average one. Could you guess a good percentage of our compilation?
Click here for the written version of this blog.
About the author
Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (from 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

Salon Business Management: Working on the Right Things

Are you using blueprints that keep you working hard but provide little results? And, to which do you relate more: knowing a lot of stuff, or doing a lot of stuff? Take some time to reflect and re-evaluate your priorities; deciding what to work on is difficult, yes, but it’s most importantly, crucial.
Click here for the written version of this blog.
About the author
Zoé Bélisle-Springer is a salon industry award-winning writer, author of various ebooks, podcast co-host/producer and speaker. She has been featured in Salon Today, Thrive Global, Authority Magazine, Future Of Everything and has spoken at conferences such as Modern Salon’s Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. With industry relationships in the UK, Ireland, USA, Australia and continental Europe, she also oversees expert guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and localised content destined to help hair and beauty business owners get their clients back more often, spending more and generating referrals.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

Fun Marketing Ideas for Your Salon’s First IGTV Video

When it comes to social media in general, it can be quite easy to get lost in the various platforms. With the likelihood of IGTV’s growth over the coming years, now is a great time to experiment with various types of content that could attract the right kind of clients to your salon or spa.
Click here for the written version of this blog.
About the author
Stephanie Mitchell is the Founder of Sunnystorm Marketing, a marketing agency where she helps beauty businesses to grow their client base and brand themselves online. Through training, education, her in-depth guides and done-for you services, Stephanie wants to help beauty business owners grow their dream through smart (and fun) marketing ideas.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!