The Phorest Blog

25 Salon Conversation Starters to Use With New Clients

Trust is the foundation for loyalty; what will increase your chances of rebooking clients. However, to build trust, you need to develop a relationship. Being a stylist, therapist or a hairdresser might require you to put on an extroverted persona, but that doesn't mean you always feel at ease meeting people. If you're more of an introvert, conversation starters can sometimes come in quite handy.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/25-salon-conversation-starters/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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The 7 Wonders of the Perfect Salon Phone Manner

Answering professional calls is very different from answering personal ones. It’s easy to slip up and affect your salon or spa’s reputation. Make sure you’re always on your A-game by adopting a rigorous phone etiquette.
Who wrote the article?
Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others.
Full link https://www.phorest.com/blog/salon-phone-manner/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

Hiring Salon Staff, Tips for Finding the Very Best

Looking out for salon staff that could fit your culture should always be at the back of your mind. Successful hires rarely come from going through the process under pressure. Find out what to look for in a CV, what questions you should never ask a candidate and get other key interview tips.
Who wrote the article?
Lucy Douglas is a freelance journalist based in London. She has a particular interest in small business, startups and the founders behind them and, in a previous life, was an assistant-editor at Professional Beauty magazine, where she road-tested spas up and down the country and checked out the latest advances in skincare. Her work has been featured in the Guardian, Telegraph, Courier magazine, Positive News, Emerald Street and Mayfair Times.
Full link https://www.phorest.com/blog/hiring-salon-staff-top-tips/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

When Is It Financially Viable to Step Out From Behind the Chair?

Want to scale your salon or spa, but feel like you need to step out our lessen your time behind the chair? Make sure you follow these tips first. And if you’re currently going through this and have some questions you’d like answered, you can always join Gloria Murray’s Facebook group Knowing Your Numbers. It’s a supportive environment and a safe place to find out more about numbers.
Who wrote the article?
Gloria Murray is a Glasgow-based triple award-winning accountant who has also been awarded the Most Innovative Business Advisor in the UK in the 2020 Annual Innovation Awards 2017. Director of Murray Associates Accountants, she specialises in helping small business owners grow sustainable and ethical companies that not only provide a better service to their customers but also contribute to local employment. You can book a free mentorship consultation with Gloria over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/step-out-from-behind-chair/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

6 Organisation Tips to Streamline the Running of Your Salon

Running a smooth salon or spa operation can be tough. However, with better organisation you can streamline some parts of your day, better assess risks and opportunities for growth, keep on top of your KPIs and other business objectives as well as reduce high levels of stress. Find out more in this episode!
Who wrote the article?
Avril Kealy is a member of the front of house First Impressions Team in Phorest Salon Software and a graduate of English Literature. She has experience writing creatively and professionally, and has combined her love of writing with her customer service skills to create content that is relatable and helpful to salon owners.
Full link https://www.phorest.com/blog/organisation-salon-owners/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

12 Need-To-Know Salon Tips for Starting Your Business

Opening a salon is an amazing accomplishment, but as many would say, also quite the stressful experience. Fortunately, salon or spa ownership is nothing new, and as it turns out, many current salon owners have also asked themselves the same questions. So, we spoke to a few of them and asked: If you could go back in time, what advice would you give your younger self?
Who wrote the article?
Lucy Douglas is a freelance journalist based in London. She has a particular interest in small business, startups and the founders behind them and, in a previous life, was an assistant-editor at Professional Beauty magazine, where she road-tested spas up and down the country and checked out the latest advances in skincare. Her work has been featured in the Guardian, Telegraph, Courier magazine, Positive News, Emerald Street and Mayfair Times.
Full link https://www.phorest.com/blog/salon-tips-starting-business/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

How to Add Value to Your Salon’s Appointment Reminders

Appointment reminders don’t have to be just that. Why not use them as an opportunity to say ‘thank you for respecting our salon’s time and work’? Adding an incentive for people to show up to their appointment can prove tobe a simple and easy way to increase loyalty amongst your client base.
Who wrote the article?
Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (from 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before.
Full link https://www.phorest.com/blog/value-appointment-reminders/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

Jumpstart Summer With These June Salon Marketing Ideas

The sun is shining, the temperature is rising and school is almost out! Plus, the non-official summer kickoff in the United States is Memorial Day, which comes around late May. Safe to say that summer has arrived! Make sure you’ve bought new sunscreen; the season of burns is upon us! In the meantime, we have some June salon marketing ideas ready for you to avail of, and you’re going to love them.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/june-salon-marketing-ideas/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

How Kim Kardashian & Influencers Can Boost Your Salon Sales

In an era of celebrity and influencer endorsements, and with so much emphasis on achieving the looks we’re promoted, buying the products touted by the glam and gorge is tempting, something we unconsciously gravitate to. Where once the latest trends and celebrity secrets in beauty were confined to the pages of glossy magazines, they are now everywhere on social media. If you use of creativity, this can be a huge advantage for your salon’s marketing, and in turn, sales.
Who wrote the article?
Lucy Douglas is a freelance journalist based in London. She has a particular interest in small business, startups and the founders behind them and, in a previous life, was an assistant-editor at Professional Beauty magazine, where she road-tested spas up and down the country and checked out the latest advances in skincare. Her work has been featured in the Guardian, Telegraph, Courier magazine, Positive News, Emerald Street and Mayfair Times.
Full link https://www.phorest.com/blog/kim-kardashian-salon-sales/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

There Are No Shortcuts to Building a Successful Salon or Spa

As your salon moves through rapid growth, it can be tempting to skip the hard work. Don’t. This is not a time to shy away from the roles you dislike. Instead, surround yourself with experts in their fields or learn what you can about the subjects you find difficult.
Who wrote the article?
Richard McCabe is a highly motivated salon business coach (iSalon Coaching) who has a proven track record in providing exemplary levels of service to salons. He has been a salon owner for over 25 years, and also built three salons from scratch in two different countries. Richard’s passion to deliver value-focused solutions whilst beating expectations is based on the idea of working smarter and leaving the harder for others. You can book a free mentorship consultation with Richard over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/building-successful-salon/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
Facebook
Instagram
Twitter
LinkedIn
Phorest FM Podcast