The Phorest Blog

Planning is often overlooked or done too hastily, with many business owners quoting that they don’t have the time or energy to plan. Furthermore, a massive 47% of salon owners state that financial planning is the most difficult aspect of managing finances for them. However, reviewing your goals and examining the numbers and strategies that drive your business is the best way to set yourself up for growth. 
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Published on April 29, 2024 by Gloria Murray
 
Phorest have a range of reporting, staff management, and client management features that can make financial planning and reaching your dream profits so much easier! Click here to book a demo. To work with Gloria Murray, click here.

“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause you to lose your core operational values, abandon the things that make your business unique, and compromise the quality of your services. Trying to market to everyone can result in you reaching no one— in fact, hear salon owners and educators Erin Raber and Hunter Donia on the topic as they both share their experiences on the PhorestFM podcast. The people you want in your salon or spa need to be able to relate to your business.
So, why should you only market to ideal clients?
 
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Published on July 19, 2024, by Alex Bélisle-Springer
Partner with Phorest to make attracting, retaining & delighting your ideal clients easier with our suite of integrated marketing tools! Click here to book a demo.

Good customer service can go a long way with your clientele. In fact, 83% of people are willing to pay up to 16% more for better customer service. And if that’s not impressive enough, a whopping 62% of clients say that great customer service and the relationship they have with their salons is what keeps them going back to their salon of choice.
From personalised attention to added convenience for clients, elevating your salon’s customer service experience can boost your revenue, enhance your salon’s reputation, build trust, and ensure your clients keep coming back. 
If you’re looking for ways to improve your salon’s customer service, then these ideas could help.
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Published on July 24, 2024, by Steph Fernandez
Want to partner with a salon software company that helps you streamline your customer service strategies? Book a Phorest demo!
 

On July 17, news broke that one of Britain’s largest networks of specialist skin care clinics, sk:n, unexpectedly ceased trading on Tuesday evening, July 16. This has left over 450 beauty professionals (some reports say upwards of 800) from over 70 branches across England and Scotland suddenly unemployed.
Losing your job is one of life’s most stressful experiences, no matter how resilient you are. Income loss, alongside the upheaval caused by circumstances outside our control, can lead to feelings of anxiety, powerlessness and even trauma. Here at Phorest, we want to help alleviate this stress.
 
To read the blog and access the form + database sheet, click here.
Published on July 19, 2024, by Alex Bélisle-Springer
For more information on Training & Education at Phorest, click here.

How are you going to make sure your marketing campaigns land with your clients this summer? By taking the time to create a marketing calendar with intention, you can make things easier for yourself while also attracting more clients to your business. With this in mind, we’ve rounded up some of our top tips to accurately target and market to your client base during the summer period specifically.To read the blog, click here.
Published on May 7, 2024, by Avril Kealy
Want to partner with a salon software company that makes marketing easy all year round? Book a Phorest demo!

Your staff team is one of, if not the most critical, elements to your salon’s success. The group of individuals you hire needs to work as a cohesive, motivated, and enthusiastic team. One of the best ways, besides training, to guarantee your salon’s success is to hire the right people.
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Published on November 1, 2017 by Chris Brennan
Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!

Melanie Icke, former Head of People & Education at Phorest Salon Software, has over 25 years of experience in the Beauty Business. She ran an incredibly fun and interactive workshop at the 2019 Salon Owners Summit, where she took attendees through how to use a tool called the DiSC method to decode people’s behaviours and find out what their needs are, what motivates them, and what has them shut down. You can use this method to communicate more effectively with staff and upsell more retail and treatment options to clients.
To read the blog, click here.
Published on January 17, 2019 by Sorcha Mullis
Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!

Getting up to speed with new systems should blend seamlessly into your day-to-day activities — allowing you to learn what you need when you need it. Introducing Phorest Academy: the learning portal that meets the demands of busy salon professionals.
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About the author
In Phorest Salon Software’s Education Department, Killian Vigna focus includes making training more accessible to owners and their businesses, as well as helping modernise the content and tools used to deliver all educational material. Killian currently oversees the rollout of Phorest Academy, a learning portal for clients, and develops self-taught eLearning content for busy salon owners.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

Every once and awhile, we come across a fantastic article in a different industry and think, “Wow, our readers would love this!” The most recent instance of this reflection has led us to compile 12 statements we believe separate a successful salon owner from an average one. Could you guess a good percentage of our compilation?
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About the author
Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (from 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!

Are you using blueprints that keep you working hard but provide little results? And, to which do you relate more: knowing a lot of stuff, or doing a lot of stuff? Take some time to reflect and re-evaluate your priorities; deciding what to work on is difficult, yes, but it’s most importantly, crucial.
Click here for the written version of this blog.
About the author
Zoé Bélisle-Springer is a salon industry award-winning writer, author of various ebooks, podcast co-host/producer and speaker. She has been featured in Salon Today, Thrive Global, Authority Magazine, Future Of Everything and has spoken at conferences such as Modern Salon’s Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. With industry relationships in the UK, Ireland, USA, Australia and continental Europe, she also oversees expert guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and localised content destined to help hair and beauty business owners get their clients back more often, spending more and generating referrals.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!