The Phorest Blog

Half the Industry Isn’t Tracking Leads... Here’s the Smarter Way to Start

According to Phorest research, only 50% of hair and beauty businesses have a lead management system in place. Without a system, even a handful of missed leads each week adds to serious lost revenue.
With the right tools, you can collect their details, automate follow-up communication, and turn that curiosity into a confirmed booking. Whether you’re starting from scratch or looking to simplify or upgrade your current process, here’s why Lead Management can make a difference.
To read the blog, click here.
Published on May 9, 2025 by Aubree Calderwood
Stop letting potential clients slip through the cracks, click here to book your free, no-obligation Phorest Salon Software demo!

Celebrating the Heart of the Salon, Spa, and Clinic on Hairdresser Appreciation Day

In every salon, spa, or clinic, there’s a quiet kind of magic happening every day. It’s in the way a stylist helps someone see themselves with new confidence. In the care a therapist shows to a client who needs a moment to breathe. And in the dedication it takes to keep showing up – with energy, creativity, and heart. On Hairdresser Appreciation Day this year, we wanted to go beyond “thank you”. We reached out to the incredible professionals in the Phorest community to ask:
What keeps your team passionate about what they do?
And who, on your team, deserves to be recognised for it?
The answers were full of humanity. Today, we’re sharing their stories – the big and small moments that drive this industry forward and remind us all why this work truly matters.
To read the blog, click here.
Published on April 30, 2025 by Steph Fernandez
Ready to build a team that stays inspired, performs at their best, and feels truly appreciated? Click here to book your free, no-obligation demo!

Hidden Gems: Phorest Tools to Transform Your Team

At the Phorest Salon Owners Summit 2025, Paddy Monaghan, the Chief Product Officer, and Rich Cullen, the Lead Product Designer at Phorest, unveiled hidden features that help salons, spas, and clinics maximise efficiency, empower their staff, and elevate business performance.
This keynote highlighted Phorest’s deep connection with our clients, five powerful tools that salons, spas, and clinics can start using today, and an incredible real-life story of resilience and transformation from Luisa Garcia, owner of Soleil Salon and Spa. 
To read the blog, click here.
Published on March 9, 2025 by Steph Fernandez
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

The UK Salon Industry is in Crisis, But You Can Help

With the announcement of the UK’s Spring Statement, it seems that the professional hair and beauty industry continues to suffer at the hands of the Government. Change needs to happen. And fast. 
This growing crisis in the industry is largely caused by the Government’s unfair two-tier tax system, which forces local salons to pay 3X the amount of taxes that other businesses on the high street pay. These crippling conditions are threatening the livelihood of 90,000 hairdressers, barbers, and beauty professionals across the United Kingdom. Sign the Save Our Salons petition here.
To read the blog, click here.
Published on March 27, 2025 by Avril Kealy

Ken Hughes: How to Use CX To Build Brand Success

In an age where old-fashioned customer service is getting lost in the noise of automation, digitalization, and depersonalisation, giving your customers an experience to remember when they visit your business can, and will, make you stand out from the competition. That’s what Consumer Behaviouralist and King of Customer Experience, Ken Hughes, explained when he took to the 2025 Salon Owners Summit stage to present the first keynote, How to Use CX To Build Brand Success.
To read the blog, click here.
Published on March 9, 2025 by Avril Kealy
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

Mastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping Clients

At the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories.
But there’s something really quite special at the intersection of a “love for love”, people and marketing. If you recognise yourself in that, like Kati Whitledge, you likely have an innate (or developed), profound understanding of the art of matchmaking. Marketing guru, podcaster, and the founder of mya, Kati’s core message at the Salon Owners Summit 2025 was clear: marketing is the key to business success—and it works just like dating and marriage.
These insights stem from her refreshing talk, emphasizing the emotional connection behind consumer decisions and how salons can leverage this understanding to build lasting relationships with clients.
To read the blog, click here.
Published on March 9, 2025 by Alex Bélisle-Springer
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

AI & The Future of Work: Lessons from Dr Anne-Marie Imafidon MBE

AI is already shaping the way we work and interact, but are we actively shaping it in return? Are we ensuring it benefits everyone? And are we still asking, with childlike curiosity, “What might happen?”
In what took the shape of a keynote-meet-tech-computer-science-lecture imbued with wonder, Dr Anne-Marie Imafidon MBE didn’t just talk about AI and the future of work—she challenged every Salon Owners Summit 2025 attendee to rethink how they approach innovation, curiosity, and leadership. This recap is now an invitation to you to reflect on the impacts of technology on our businesses and the lives of our teams and clients, both today and in the years to come.
To read the blog, click here.
Published on March 9, 2025 by Alex Bélisle-Springer
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

Elevate Your Salon, Clinic, or Spa’s Marketing With These 5 Phorest Tools

Great marketing isn’t just about creativity. It’s about strategy, consistency, and execution. However, as all busy salon, clinic, and spa owners know, when you're juggling clients, managing a team, and running a business, finding the time to market can feel impossible.
That’s why Phorest created its wide array of marketing tools for the professional hair and beauty industry. From helping you plan and execute a marketing strategy to providing high-quality templates, these are the Phorest features that make planning, implementing, and sticking to your marketing plan easier.
Subject to regional availability of Phorest features.
To read the blog, click here. 
Published on April 8, 2025 by Avril Kealy
Click here to sign up for On Behalf Marketing for your salon, spa, or clinic (it's free, though you must be a Phorest client).
 

Tipping the Scales: Empowering Staff with PhorestTips

At this year’s Salon Owners Summit, Jacob Morris, a Product Designer at Phorest, took us on a journey through the salon industry’s evolving tipping landscape, weaving in humour, real-life stories, and some eyebrow-raising research findings along the way. The session wasn’t just about tipping – it was also about empowerment — this article covers all the insights.
To read the blog, click here.
Published on March 9, 2025 by Steph Fernandez
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

Phorest Insights: Data and Learnings from Over 10,000 Salons

Data has the power to transform your business, but only if it’s meaningful. In one of the most anticipated sessions of the Salon Owners Summit, Paddy Monaghan (Chief Product Officer), Nuala Maguire (Lead Data Analyst), and Niamh Greaney (Director of Customer Success, UK & Ireland) took the stage to demonstrate how real industry data can be transformed into actionable insights to help businesses grow.
To read the blog, click here.
Published on March 9, 2025 by Sorcha Mullis
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.