The Phorest Blog

Sustainable High Performance: Key Takeaways from Ronan Harrington’s Powerful Talk

Resilience and high performance go hand in hand, but too often, we confuse endurance for resilience. At the 2025 Salon Owners Summit keynote by Ronan Harrington, a resilience expert who has worked with industry leaders like L’Oréal, Deloitte, Meta, and KPMG, the audience was taken on a deeply moving journey—one filled with laughter, moments of awe, and more than a few tears. His talk on Sustainable High Performance was met with a rousing standing ovation, and for good reason.
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Published on March 9, 2025 by Sorcha Mullis
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

Sustaining Yourself in Business: Recognising & Managing Burnout (Insights from Peigin Crowley)

At this year’s Salon Owners Summit, Peigin Crowley, Founder of GROUND Wellbeing, took the stage to share her deeply personal journey of building a purpose-driven brand while confronting the realities of burnout. Her insights served as a powerful reminder that success isn’t just about capability—it’s about capacity.
To read the blog, click here.
Published on March 9, 2025 by Sorcha Mullis
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

Dot Phrasing: The Smarter Way to Document

At Phorest, we understand that thorough documentation is a vital part of delivering safe, high-quality care. However, you didn’t choose this career to spend hours on paperwork – you chose it to help clients look and feel their best. With Dot Phrasing, your focus stays where it belongs: on providing expert care, building strong client relationships, and delivering exceptional results.
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Published on March 9, 2025 by Steph Fernandez
Ready to spend less time typing? Click here to book a demo and discover how Dot Phrasing can streamline your clinic’s workflow!

Optimising Medspa & Aesthetic Clinic Operations with Phorest

What if running a medspa aesthetic clinic could be smoother, smarter, and more efficient than ever? In their Salon Owners Summit session, Aoife Hannigan, Director of Engineering, and Verna Wall, Head of Research at Phorest, showcased how Phorest is revolutionising medspa and aesthetic clinic operations through AI, automation and workflow optimisation.
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Published on March 9, 2025 by Steph Fernandez
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

Building Healthy Salon Teams: Training & Mental Health for a Thriving Culture

When Daniel Mason-Jones stepped onto the stage at the Salon Owners Summit, he opened his keynote with unexpected vulnerability, saying, “I’ll be completely transparent. I’m so nervous. Do you ever get nervous?” With a mix of humour, personal stories, and unfiltered truth, Daniel set the tone for a conversation that the industry desperately needs to have – one that goes beyond hair, beauty, and business, and into the heart of what it means to be a leader in today’s world.
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Published on March 9, 2025 by Steph Fernandez
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

The Perfect Fit: Mastering Recruitment Strategies for Success

Taking to the stage on Day 2 of the Salon Owners Summit, Aine Solon knew she was speaking to an audience that was all too familiar with the challenges of hiring and retaining staff. Having worked in recruitment for over a decade and having been a hairstylist herself, she understands the struggle. Her workshop gave salon, clinic, and spa owners a practical framework to make hiring easier and more effective.
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Published on March 9, 2025 by Aine Solon
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

The 5 Questions You Really Need to Ask Before Investing in a Salon App

Apps make appointment booking quicker and easier. With the average amount of time people spend on their smartphones increasing every year, giving your clients a salon-branded app keeps your business front-of-mind while also making it easier for smartphone users to book appointments without having to search online. In fact, with 88% of people spending more of their time browsing mobile apps than websites, having a salon app created especially for your business is essential to fully benefit from online bookings.
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Published on September 27, 2023 by Nicola Zaghini
For more information on how you can get started, or to speak to an expert, contact our grow team on <grow@phorest.com>.

Payday Marketing: Your Salon’s Secret Revenue-Booster

Did you know that people are 11X more likely to go on a shopping trip when they get paid? Payday is one of the best times of the month to ramp up your marketing efforts and encourage clients to book a treatment or service in your salon, clinic, or spa. This can be especially advantageous during the quieter months of the year. For it to work, you must ensure your salon stays top-of-mind for clients so that when they're ready to spend that bit extra, and you reach out, it's a no-brainer.
Don’t overlook the revenue potential of payday marketing campaigns! Explore 4 easy strategies you can implement immediately.
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Published on September 19, 2023 by Gregory Twohig
Learn how to reach clients, boost revenue and grow your business with SMS marketing. Download The Salon Owners Guide to SMS Marketing!

10 Tips To Perk Up Engagement On Your Salon Instagram Profile

As of February 2025, 63.9% of the world's population uses social media, Instagram continuing to be a crucial social media platform for salons. With new features and trends emerging, it’s important to focus on increasing engagement to keep your salon front and centre. We understand how challenging this can be, so we've compiled 10 detailed Instagram tips to help you grow audience engagement with your salon.
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Published on October 18, 2023 by Gregory Twohig
Learn from top salons turning curious followers into loyal clients, with real examples and actionable tips to make big wins today with the Social Media Guidebook for Salons and Spas! 

How to Defend Your Salon Against Fraudulent Chargebacks

Chargeback fraud is one of the most common forms of fraud experienced by salons. We aim to empower salons to prevent fraud and outline steps that you can take to protect your revenue in the event of chargeback fraud. If you have any questions, check out our FAQ.
To read the blog, click here.
Published on September 28, 2023 by Gregory Twohig
Explore Phorest's various salon management features today, or book a demo to see them in action!