The Phorest Blog

Last-Minute Valentine’s Day Promotion Ideas For Your Salon

Stuck for ideas on how to promote your business on the most romantic day of the year? Let us help. Because self-care and wellness are never out of style, salons and spas are in an excellent position to really cash in on the loveliest holiday of the year (see what we did there?) If you want to boost bookings, delight clients, and increase revenue, keep reading. 
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Published on February 2, 2024 by Avril Kealy
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Keeping the Flow: How to Improve Internal Communication in Your Salon, Clinic, or Spa

Communication is the foundation of every high-performing team, especially in detail-driven environments like salons, spas, and clinics. It keeps the all-important flow intact, minimising misunderstandings, enhancing collaboration, and ensuring an exceptional client experience. When communication breaks down, everything from operations to team morale can hang in the balance. Effective internal communication, which can often look effortless, takes intention and consistency. However, making these efforts can completely transform your business.
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Published on December 20, 2024 by Aubree Calderwood
Download leadership coach Jay Williams' ebook: Navigating Feedback, here for free!

The Benefits of Hiring In-House Staff for Salon Owners & Professionals

The salon industry is facing a staffing problem. With the emergence of a shadow economy and salon professionals' appetite for more flexibility, business owners across the industry are finding it increasingly difficult to hire and retain high-performing teams.
To adapt, many salon owners are presented with a difficult decision: whether to open their businesses to allow freelance booth rental or rent a chair. While the self-employed model is an increasingly popular way of operating, is it always the best option for salon businesses? And do its benefits outweigh hiring in-house for owners, staff, and the business?
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Published on July 8, 2024 by Steph Fernandez
Looking for a salon software that streamlines staff management? Click here to book your free, no-obligation demo! 

7 Things You May Not Know You Can Do With Your Phorest Salon System

Have a bit of downtime after the holiday season? Get to grips with some of Phorest’s ‘hidden gem’ features! Set yourself up for a successful year with our list of seven things you may not know you could do with your Phorest salon software system!
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Published on January 16, 2024 by Gregory Twohig
Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!

How Price Your Salon’s Services at a Premium Level

Running a successful salon, spa, or clinic... in this economy? From the ever-increasing cost of living to political instabilities and staffing issues, finances are a bone of contention for many business owners across the globe right now. It can be difficult to understand how to price your services in a manner that acknowledges their value and pays your business fairly without upsetting your loyal clients. 
In July 2024, Phorest conducted a global survey asking a number of people in the salon and spa industry, “what defines a premium salon to you?” Interestingly, very few people answered pricing as the defining factor of a top-class salon. Here are the top insights from our Premium Research Survey on creating that premium feeling (and pricing!) in your salon, spa, or aesthetic clinic.
To read the blog, click here.
Published on September 11, 2024 by Avril Kealy
Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!

7 Things To Put On Your Year-End Salon Financial Checklist

As a salon, clinic, or spa owner, it can be difficult to navigate the tax world, especially at year-end, when financial reporting and planning are paramount. To help you streamline the process and reduce this stress, this bite-sized, year-end financial checklist is designed to help you organise your taxes coherently and identify where you can take advantage of legal tax breaks to reduce costs. 
Bookmark this guide as your financial year-end approaches and make things easier for yourself! Having a plan in place can save time, money, and frustration in the long run. 
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Published on December 12, 2024 by Gloria Murray
Phorest helps make financial planning easier! Click here to find out how.

Salon Visual Marketing: The Golden Rules To Stand Out

In today’s marketing world, content is constantly vying for attention – and visuals have never been more important. For salons, clinics, and spas, visual marketing isn’t just about pretty pictures – it’s about creating an experience that resonates with your audience.
Visuals can make or break clients’ first impressions of your hair and beauty business, whether it’s a stunning Instagram feed, eye-catching retail displays, or cohesive branding across all touchpoints. But with so much competition, how do you ensure your business stands out? The power is in the visuals.
To read the blog, click here.
Published on October 25, 2024 by Steph Fernandez
Interested in learning more salon management tips & tricks like these? Subscribe to the Phorest Blog or hit the follow button on the Phorest Blog podcast today!

Setting Targets For Salon & Spa Staff

Goal-setting isn’t just a business buzzword – it’s a proven strategy for driving performance and motivating teams. As a salon, clinic, or spa owner or manager, you already understand the importance of aligning your team around shared goals. The real challenge, however, is in setting the right targets – ones that inspire and empower your team, while remaining achievable and measurable.
Whether you’re looking to boost retail sales, improve client retention, or simply keep your team inspired, we’re here to share actionable tips, with advice from industry leaders, on how to set your salon up for success.
To read the blog, click here.
Published on December 6, 2024 by Steph Fernandez
Phorest helps make setting & hitting targets easier! Click here to find out how.

Influencers Vs Celebrity Endorsements: What’s Best for Your Salon, Clinic, or Spa?

In recent years, the dynamics of marketing have changed. In the early 2000s, celebrity endorsements dominated the scene: Emma Stone for Revlon and Eva Longoria for L’Oreal Paris, to name but a few… however, now more than ever, influencers are growing in popularity as the must-have marketing tool in the hair and beauty industry. 
Why? Because in an ever-evolving digital landscape, influencers are more trusted and relatable than traditional celebrities. The result? A cohort of brand representatives that typically drive more meaningful engagement-the most important metric in any online marketing strategy. 
But which option will deliver the most optimal results for your salon, spa, or clinic business?
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Published on November 1, 2024 by Eilish Boyle
Interested in learning more about the ins & outs of social media marketing? Click here to get your free copy of the Salon Owners Guide to Social Media Marketing! 

Providing Access To Salon & Spa Services For Clients With Disabilities

Did you know that an estimated 1.8 billion people around the world experience some form of disability? That’s around 13% of the global population. Many of whom are or could be, your clients. If your salon, clinic or spa is not accessible for people who have a disability, it means that you could be alienating a large number of potential clients without even knowing.
As we explain the definition of disability, explore general guidelines and offer some advice on how you can make your space more accessible for people who are differently abled, it’s important to understand that creating a safe and open space where clients feel comfortable telling you what they need, and you being able to provide this, is vital.
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Published on November 29, 2024 by Michelle Bolger
Interested in learning more about inclusive salon management? Subscribe to the Phorest Blog or hit the follow button on the Phorest Blog podcast today!