The Phorest Blog

7 Things To Put On Your Year-End Salon Financial Checklist

As a salon, clinic, or spa owner, it can be difficult to navigate the tax world, especially at year-end, when financial reporting and planning are paramount. To help you streamline the process and reduce this stress, this bite-sized, year-end financial checklist is designed to help you organise your taxes coherently and identify where you can take advantage of legal tax breaks to reduce costs. 
Bookmark this guide as your financial year-end approaches and make things easier for yourself! Having a plan in place can save time, money, and frustration in the long run. 
To read the blog, click here.
Published on December 12, 2024 by Gloria Murray
Phorest helps make financial planning easier! Click here to find out how.

Salon Visual Marketing: The Golden Rules To Stand Out

In today’s marketing world, content is constantly vying for attention – and visuals have never been more important. For salons, clinics, and spas, visual marketing isn’t just about pretty pictures – it’s about creating an experience that resonates with your audience.
Visuals can make or break clients’ first impressions of your hair and beauty business, whether it’s a stunning Instagram feed, eye-catching retail displays, or cohesive branding across all touchpoints. But with so much competition, how do you ensure your business stands out? The power is in the visuals.
To read the blog, click here.
Published on October 25, 2024 by Steph Fernandez
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Setting Targets For Salon & Spa Staff

Goal-setting isn’t just a business buzzword – it’s a proven strategy for driving performance and motivating teams. As a salon, clinic, or spa owner or manager, you already understand the importance of aligning your team around shared goals. The real challenge, however, is in setting the right targets – ones that inspire and empower your team, while remaining achievable and measurable.
Whether you’re looking to boost retail sales, improve client retention, or simply keep your team inspired, we’re here to share actionable tips, with advice from industry leaders, on how to set your salon up for success.
To read the blog, click here.
Published on December 6, 2024 by Steph Fernandez
Phorest helps make setting & hitting targets easier! Click here to find out how.

Influencers Vs Celebrity Endorsements: What’s Best for Your Salon, Clinic, or Spa?

In recent years, the dynamics of marketing have changed. In the early 2000s, celebrity endorsements dominated the scene: Emma Stone for Revlon and Eva Longoria for L’Oreal Paris, to name but a few… however, now more than ever, influencers are growing in popularity as the must-have marketing tool in the hair and beauty industry. 
Why? Because in an ever-evolving digital landscape, influencers are more trusted and relatable than traditional celebrities. The result? A cohort of brand representatives that typically drive more meaningful engagement-the most important metric in any online marketing strategy. 
But which option will deliver the most optimal results for your salon, spa, or clinic business?
To read the blog, click here.
Published on November 1, 2024 by Eilish Boyle
Interested in learning more about the ins & outs of social media marketing? Click here to get your free copy of the Salon Owners Guide to Social Media Marketing! 

Providing Access To Salon & Spa Services For Clients With Disabilities

Did you know that an estimated 1.8 billion people around the world experience some form of disability? That’s around 13% of the global population. Many of whom are or could be, your clients. If your salon, clinic or spa is not accessible for people who have a disability, it means that you could be alienating a large number of potential clients without even knowing.
As we explain the definition of disability, explore general guidelines and offer some advice on how you can make your space more accessible for people who are differently abled, it’s important to understand that creating a safe and open space where clients feel comfortable telling you what they need, and you being able to provide this, is vital.
To read the blog, click here.
Published on November 29, 2024 by Michelle Bolger
Interested in learning more about inclusive salon management? Subscribe to the Phorest Blog or hit the follow button on the Phorest Blog podcast today!

Welcome to The Pulse (Edition 2, Australia)

Welcome to The Pulse, your quarterly Phorest news round-up bringing you the latest industry insights and updates. In this edition, we cover various topics, from industry celebrations to big trend predictions and some articles to get you thinking.
To read the blog, click here.
Published on November 11, 2024 by The Phorest Team
How SMEs Can Use Founder-Generated Content To Connect With Customers
The Power of Scent for Small Businesses
Making The Cut – TAFE NSW Upskills Hairdressers for Barbershop Boom
2025 Beauty and Personal Care Trends Revealed
2024 AHIA Business Names the Best of the Best
5 Things You May Not Know That Are Affecting Your Clients’ Experience
Small Business Staff Are Happier!
Mastering the Hook: The Value in Training Your Salon Staff to Ask the Right Questions 
Article Spotlight: How to Delicately Talk to Clients When You See an Abnormal Lesion
Book Your Tickets for the Salon Owners Summit 2025

Welcome to The Pulse (Edition 2, USA & CA)

Welcome to The Pulse, your quarterly Phorest news round-up bringing you the latest industry insights and updates. As we move towards the end of the year and plan 2025, we’ve curated the latest insights, trends, and some Phorest client news that we think will enlighten and inspire you and your team.
 
To read the blog, click here.
Published on November 11, 2024 by The Phorest Team
 
L’Oreal Unveils New Biotech-Based Ingredients That Could Change The Future Of The Beauty Industry
Tips For Capturing Better Social Media Content
Is Your Service Pricing Holding You Back From Profitability?
Salon Visual Rules: The Golden Rules To Standing Out
Black Beauty Founders Are Still Fighting For A Better Future
Experimental Beauty Makes A Return At Paris Fashion Week
California Mandates Textured Hair Education
From Salon to Summit: Daniel Mason-Jones
Client Experience Award Winners 2024

Welcome to The Pulse (Edition 2, UK)

Welcome to The Pulse, your quarterly Phorest news round-up bringing you the latest industry insights and updates. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter complete with a few must-reads for you, all in one place. So grab a coffee, sit back, relax, and dive into the industry news that matters to you, your team, and your business – keeping your finger on The Pulse!
 
To read the blog, click here.
Published on November 11, 2024 by The Phorest Team
 
UK Salon Owner Toby Dicker’s interview following the budget on Sky News
Autumn Budget 2024: What it Means for Hairdressers
How to Engage Gen X: The Fastest Growing Beauty Spender
7 Tips for Maximising Sales This Festive Season
How to Introduce Clients to Colour
Amidst Bombardments and Blackouts, Kyiv’s Nail Salons Tell a Story of Human Endurance in Wartime
Best Practice Guide Shared by BABTAC to Help Beauty Therapists Support Menopausal Clients
Three Easy Recycling Wins for Busy Hair Salons
How Premium Pricing Can Elevate Your Salon Brand
Phorest’s Annual Client Experience Award Winners Announced!
Salon Owners Summit Speaker Announcement
Learn more about Sara Cheeney & Starbox Charity

Welcome to The Pulse (Edition 2, Ireland)

Welcome to The Pulse, your quarterly Phorest news round-up bringing you the latest industry insights and updates. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter complete with a few must-reads for you, all in one place. So grab a coffee, sit back, relax, and dive into the industry news that matters to you, your team, and your business – keeping your finger on The Pulse!
 
To read the blog, click here.
Published on November 11, 2024 by The Phorest Team
 
Hair and Beauty Professionals Take Part in SME Protest March in Dublin Joined by Phorest Staff
How to Engage Gen X: The Fastest Growing Beauty Spender
How to Introduce Clients to Colour
Amidst Bombardments and Blackouts, Kyiv’s Nail Salons Tell a Story of Human Endurance in Wartime
7 Tips for Maximising Sales This Festive Season
Three Easy Recycling Wins for Busy Hair Salons
How Premium Pricing Can Elevate Your Salon Brand
Phorest’s Annual Client Experience Award Winners Announced!
Salon Owners Summit Speaker Announcement

Expanding to a Second Location: How to Know When Your Salon Business is Ready

Opening a second business location doesn’t come without its challenges. Moving from a single to a multi-location business can be tough and must not be done without a robust strategy in mind.
In an interview conducted by Avril from the Phorest team, Nate — owner of Luxe Lancaster and Luxe Lititz, two full-service hair and beauty salons located in Pennsylvania, USA— offered some valuable insights on knowing when your salon is ready for growth, the challenges you may face, and the key factors to focus on when scaling your business.
To read the blog, click here.
Published on October 18, 2024 by Nate Fox
Interested in hearing more from multi-location salon owners that use Phorest? Browse our case studies!