The Phorest Blog

Welcome to The Pulse (Edition 2, Ireland)

Welcome to The Pulse, your quarterly Phorest news round-up bringing you the latest industry insights and updates. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter complete with a few must-reads for you, all in one place. So grab a coffee, sit back, relax, and dive into the industry news that matters to you, your team, and your business – keeping your finger on The Pulse!
 
To read the blog, click here.
Published on November 11, 2024 by The Phorest Team
 
Hair and Beauty Professionals Take Part in SME Protest March in Dublin Joined by Phorest Staff
How to Engage Gen X: The Fastest Growing Beauty Spender
How to Introduce Clients to Colour
Amidst Bombardments and Blackouts, Kyiv’s Nail Salons Tell a Story of Human Endurance in Wartime
7 Tips for Maximising Sales This Festive Season
Three Easy Recycling Wins for Busy Hair Salons
How Premium Pricing Can Elevate Your Salon Brand
Phorest’s Annual Client Experience Award Winners Announced!
Salon Owners Summit Speaker Announcement

Expanding to a Second Location: How to Know When Your Salon Business is Ready

Opening a second business location doesn’t come without its challenges. Moving from a single to a multi-location business can be tough and must not be done without a robust strategy in mind.
In an interview conducted by Avril from the Phorest team, Nate — owner of Luxe Lancaster and Luxe Lititz, two full-service hair and beauty salons located in Pennsylvania, USA— offered some valuable insights on knowing when your salon is ready for growth, the challenges you may face, and the key factors to focus on when scaling your business.
To read the blog, click here.
Published on October 18, 2024 by Nate Fox
Interested in hearing more from multi-location salon owners that use Phorest? Browse our case studies!

7 Ways Phorest Salon Software Keeps Your Business Cyber-Secure

In a world where cyber threats and data breaches are more pervasive than ever, keeping your salon, clinic, or spa protected, both online and offline, is crucial. Salon clients are becoming increasingly conscious of how their personal information is handled, and as a business owner, it’s your responsibility to protect them. 
At Phorest, we’re committed to safer software solutions for the professional hair and beauty industry, allowing you to focus on serving clients and running a business that thrives without having to worry about whether your system and data are safe and secure.
To read the blog, click here.
Published on October 4, 2024 by Avril Kealy
Want to partner with a salon software that takes your data and security seriously? Book your no-obligation Phorest demo today!

Using AI and Smart Features in Phorest to Boost Salon Operations

You’ve built a thriving business in the professional hair and beauty industry, managing a great team and maintaining a loyal clientele. But as your business grows, balancing appointments, staff performance, and client retention becomes increasingly complex.
That’s where Phorest’s AI-powered features and smart technology come in. More than just automating tasks, Phorest gives you intelligent tools that help build your business – optimising bookings, re-engaging lost clients, and providing insights that drive growth. With Phorest working behind the scenes, you can streamline operations and elevate your salon, clinic, or spa’s success, without the extra workload.
To read the blog, click here.
Published on September 27, 2024 by Steph Fernandez
Ready to see how Phorest can take your salon to the next level? Explore our powerful features and unlock the full potential of your business today. Book your free, no-obligation demo here!

How an Accountant Can Help Your Salon Business

Running a successful salon, spa, or clinic business involves more than providing outstanding services to your clients. Behind the scenes, business owners often overlook the importance of solid financial management. This is where an accountant can step in, transforming your salon, clinic, or spa’s financial health and setting it up for growth and economic sustainability.
Accountants do much more than just process financial data. They can also provide insights and strategies to help propel your business forward. From analysing your business’ financial performance to optimising cash flow, accountants play a pivotal role in navigating the financial complexities of running a salon.
To read the blog, click here.
Published on August 30, 2024 by Chris Cheeney
Interested in learning more about all things salon accounting? Get in touch with Chris Cheeney at +01978 861196.

Growth Lessons From the Award-Winning Hott Salons in New York

Join us as we delve into the growth lessons stemming from the inspiring journey of Lia Hakim, the visionary founder of Hott Salons in New York. Hear about how she followed her instincts to create a thriving business that empowers her team, how identifying a gap in the market led to transforming Hott Salons into a full-service beauty destination and much more!
To read the blog, click here.
Published on October 2, 2024 by Aubree Calderwood
Want more stories from the Phorest community? Listen to industry voices amplified on the PhorestFM podcast. Available wherever you get your podcasts.

Celebrating Success with the 2024 Phorest Client Experience Awards

The 2024 Client Experience Awards have now landed across the globe, and the Phorest team went out to deliver awards to celebrate dedication to client care! Hear more about what it was like to meet incredible teams behind some of the most consistent, exceptional services and unforgettable experiences.
To read the blog, click here.
Published on October 11, 2024 by Steph Fernandez
Want to learn more about Phorest and how you can be in with the chance of joining our winners next year? Book your no-obligation demo with Phorest to discuss your goals and how Phorest can help you tackle them.

The Salon Owner’s Marketing Checklist for Now Until Christmas

“Relaxed” and “Christmas” are two words that don’t usually go together in salon life (unless you are a client!). However, if you start your marketing plan now, it can be done! We’ve prepared a checklist and timeline to help you stay on track. With it, nothing stands in the way of you and a thriving business at Christmas. Visit the Phorest Blog for the full, detailed version of the article (this audio version is abridged).
To read the blog, click here.
Published on September 6, 2024 by Ann-Kathrin Helm
Looking for a growth partner for Christmas? Now is also the best time to switch salon software. Book your no-obligation demo with Phorest to chat through your goals and how Phorest can help you tackle them.

What Would Stylists & Therapists Do With 25% More Tips?

Tipping in salons is more than just a transaction; it’s a gesture of gratitude that reflects the relationship between clients and their stylists or therapists. While traditional cash tips are becoming less common, digital tipping solutions are evolving to meet modern needs.
Discover how PhorestPay Card Terminals are revolutionizing the tipping process and this innovative approach not only ensures fair tipping practices but also increases tip amounts by 25% on average.
We surveyed nearly 200 hair and beauty professionals in the UK to find out what they would do with 25% more tips. And from saving for holidays to investing in advanced training, the results are in!
To read the blog, click here.
Published on September 3, 2024 by Aubree Calderwood
Click here to learn more about getting started with PhorestTips.
 

Why Your Salon Needs a Tipping Policy and How to Create One (UK)

The Employment (Allocation of Tips) Act will take effect in the UK in October 2024 and will establish important guidelines for salon owners and protections for salon employees regarding tips.
According to research from Phorest, 93% of UK salon owners are still unaware of the legislation or have not yet planned for it. Part of the legislation requires salons and spas to maintain a written internal tipping policy that fully explains how tips and service charges are collected, allocated, and distributed to workers and states how the policy meets the terms of the legislation. 
The legislation also states that your staff must be informed of any changes to the tipping policy, but this isn’t just a legal necessity—it’s essential for keeping your salon running smoothly and maintaining a positive team culture.
If you’re looking for more background on the Act and the options you have for collecting tips and being compliant, you can find all that information on our dedicated website salontippingcompliance.co.uk.
To read the blog, click here.
Published on September 3, 2024 by Sorcha Mullis
Sign up here to access the FREE Salon Business Bites course and the downloadable content, and click here to get started with PhorestTips!