The Phorest Blog

How to Make Retail Profits Work for You

Smart business is making your money work for you. Stop using your retail profits to pay bills, and instead, learn how to get your money back into savings.
Who wrote the article?
Steve Gomez is recognised as one of the top business systems experts in the beauty and wellness industry. With over 24 years of business coaching experience combined with a background in marketing, communication and operations, he has personally supported hundreds of salons and spa businesses throughout his career. Steve specialises in helping salons increase sales, implements systems to enhance their financial and operational functionality and strengthens the culture of the business through leadership development.
Full link https://www.phorest.com/blog/make-retail-profits-work-for-you/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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How to Win at Designing a Salon (Even Your First)

Designing a functional and attractive salon or spa that represents the brand and vision is for some, the most exciting part of opening a business. For others, not knowing where to start can turn the whole experience into a nightmare. Get all the top tips to navigate the process with success (+ free download).
Who wrote the article?
Julie Lee is a salon owner, author, nail and beauty specialist, educator and salon coach. Her career has spanned over 25 years and she has trained hundreds of professionals enabling them to set up and run their own nail and beauty businesses. Julie is a passionate salon coach, guiding salon owners to realise and achieve their dream businesses.
Full link https://www.phorest.com/blog/designing-a-salon/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Managing Salon Staff Room Wars: Who Ate My Sandwich?

Salon staff room wars aren't uncommon. Often, they reveal leadership & culture issues. Learn how to handle them with Valerie Delforge's latest story.
Who wrote the article?
Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/managing-salon-staff-room-wars/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Don’t Build Teams, Build Individuals

Quantity is better than quality when it comes to people. Not all people thrive in the same environment; allowing people to flourish is key. Get tips to better nurture individual greatness and retain top performers.
Who wrote the article?
Amanda Olusanya has always been a believer in education. Drawn to people with big ideas and A players who don't want to settle force her to operate with insight, self-reflection, humbleness, and investment. Because her mother owned an Aveda salon, Amanda has been in the hair industry ever since she was born. She graduated from Aveda in 2001, became an educator in 2004, and a salon owner in 2009. Business has become her latest passion, and she invests in people, teaching, and coaching - which also happen to be the main drivers in creating a better life for herself and those around her.
Full link https://www.phorest.com/blog/dont-build-teams-build-individuals/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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3 Sms Ideas to Boost Men Bookings This Father’s Day

Salons can often forget to target their male clientele… make sure the men in your clients' lives get some pampering this June! To help you get started, we’ve designed three SMS templates that you can tweak to your needs.
Who wrote the article?
Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others.
Full link https://www.phorest.com/blog/3-sms-ideas-to-boost-male-bookings-this-fathers-day/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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25 Salon Conversation Starters to Use With New Clients

Trust is the foundation for loyalty; what will increase your chances of rebooking clients. However, to build trust, you need to develop a relationship. Being a stylist, therapist or a hairdresser might require you to put on an extroverted persona, but that doesn't mean you always feel at ease meeting people. If you're more of an introvert, conversation starters can sometimes come in quite handy.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/25-salon-conversation-starters/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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The 7 Wonders of the Perfect Salon Phone Manner

Answering professional calls is very different from answering personal ones. It’s easy to slip up and affect your salon or spa’s reputation. Make sure you’re always on your A-game by adopting a rigorous phone etiquette.
Who wrote the article?
Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others.
Full link https://www.phorest.com/blog/salon-phone-manner/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Hiring Salon Staff, Tips for Finding the Very Best

Looking out for salon staff that could fit your culture should always be at the back of your mind. Successful hires rarely come from going through the process under pressure. Find out what to look for in a CV, what questions you should never ask a candidate and get other key interview tips.
Who wrote the article?
Lucy Douglas is a freelance journalist based in London. She has a particular interest in small business, startups and the founders behind them and, in a previous life, was an assistant-editor at Professional Beauty magazine, where she road-tested spas up and down the country and checked out the latest advances in skincare. Her work has been featured in the Guardian, Telegraph, Courier magazine, Positive News, Emerald Street and Mayfair Times.
Full link https://www.phorest.com/blog/hiring-salon-staff-top-tips/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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When Is It Financially Viable to Step Out From Behind the Chair?

Want to scale your salon or spa, but feel like you need to step out our lessen your time behind the chair? Make sure you follow these tips first. And if you’re currently going through this and have some questions you’d like answered, you can always join Gloria Murray’s Facebook group Knowing Your Numbers. It’s a supportive environment and a safe place to find out more about numbers.
Who wrote the article?
Gloria Murray is a Glasgow-based triple award-winning accountant who has also been awarded the Most Innovative Business Advisor in the UK in the 2020 Annual Innovation Awards 2017. Director of Murray Associates Accountants, she specialises in helping small business owners grow sustainable and ethical companies that not only provide a better service to their customers but also contribute to local employment. You can book a free mentorship consultation with Gloria over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/step-out-from-behind-chair/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast

6 Organisation Tips to Streamline the Running of Your Salon

Running a smooth salon or spa operation can be tough. However, with better organisation you can streamline some parts of your day, better assess risks and opportunities for growth, keep on top of your KPIs and other business objectives as well as reduce high levels of stress. Find out more in this episode!
Who wrote the article?
Avril Kealy is a member of the front of house First Impressions Team in Phorest Salon Software and a graduate of English Literature. She has experience writing creatively and professionally, and has combined her love of writing with her customer service skills to create content that is relatable and helpful to salon owners.
Full link https://www.phorest.com/blog/organisation-salon-owners/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
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Phorest FM Podcast